本論文是以中國自動化機器人產業的現況,對於一個企業商機的出現所做的個案研究。在中國,過去5年工業機器人產業平均年增幅約30%,此數量只是日本的八分之一,德國的四分之一,韓國的三分之一,就這樣的比例來說,機器人應用在中國仍是空間寬闊。此狀況近似日本上一世紀的80年代,曾因人力成本上升驅動工業機器人產業10年平均年增幅約50%。預估未來3年,中國也會因為人力成本上升驅動工業機器人產業平均年增幅約30%。工業機器人產業將是繼汽車、電腦之後出現的新興高技術產業。「十二五」是中國工業機器人產業發展的關鍵轉折點,市場需求也將呈現爆炸性的發展。此產業正面臨千載難逢的機會,正值發展潛力,前景遼闊,值得相關業者前進開拓商機。在個案的研究過程中,就企業市場競爭力、核心技術、市場定位、行銷策略及商業模式等進行分析;藉以探討企業如何把握著中國自動化機器人產業的商機。最後,我們以研究的結果做為總結,以作為企業前進中國的建議。
This thesis is based on current status of the industrial robot industry in China, in regard to the emergence of entrepreneurial opportunities. Over the past 5 years, China’s industrial robot industry has been increasing around 30% each year. However, this number is only one-eighth of Japan’s, one-fourth of Germany’s, one-third of South Korea’s. In respect of such share, the prospect of developing robot applications in China remains optimistic. Current China’s situation is similar to Japan’s in 80’s of the 20th century, the development of robot industry was sped up approximately 50% increase in 10 years due to the raise of manpower costs. For the next three years, China may accelerate the expansion of robot industry due to increase of manpower costs, with the estimate of 30% of increase each year. The industrial robot industry is one of the emerging high-technologies, only second to cars and computer. China’s “Five-Year plan of 2011 to 2015” is the key turning point in the development of China’s industrial robot industry. This industry is encountering an opportunity occurring once in a blue moon, and the market demands would be incredibly escalating. It would be worthy to move forward and expand commercial opportunities for the related supplier. In the case study, marketing competitiveness of enterprises, core competence, marketing proposition, as well as strategy and business model were selected to examine how enterprise owners to seize commercial opportunities. Finally, we summarize results of this research shown that the industrial robot industry in China has great potential and is worthy of investment.