THE IMPACT OF ECONOMIC FACTORS ON B2C E-COMMERCE IN HONDURAS

影響宏都拉斯B2C電子商務的經濟因素

莫妮卡(Monica Zepeda)

指導教授 ： 周嗣文

國立清華大學/科技管理學院/國際專業管理碩士班/碩士(2013年)

摘要

The following thesis provides a broad overview of the factors and unique national characteristics that had influenced B2C e-commerce diffusion in Honduras. Many of them are crucial for the continuous growth and development of B2C e-commerce in the country. This study address the role of each of this factors, the actual situation of them in the country and how the consumption patterns by individuals are changed due to this factors. An analysis was provided using some economic indicators that were suggested to have an effect on online purchasing by using the time series analysis and a correlation analysis. The findings suggested that online purchases have a significance relationship with factors such as exchange rate, remittances, monthly economic index, gasoline prices and consumer price index.

關鍵字

B2C電子商務 ； 經濟因素 ； 宏都拉斯

並列摘要

無資料

並列關鍵字

B2C e-commerce ； Economic factors ； Honduras

參考文獻

Central, B. (2013). Comportamiento de la Economia. Tegucigalpa: Banco Central de Honduras.

CEPAL. (2010). Estudio Economico de America Latina y El Caribe 2009-2010. CEPAL. Retrieved from http://www.eclac.org/publicaciones/xml/3/40253/LCG2458_HONDURAS.pdf

Folger, J. (2011). How gas prices affect the economy . Investopedia.

Ibrahim Sirkeci, J. H. (2012). Migration and Remittances during the Global Financial Cris and Beyond. Washington, DC: International Bank for Reconstruction and Development.

Shu Chun Ho, R. J.-P. (2007). A growth theory perspective on B2C e-commerce growth in Europe: An exploratory study. Electronic Commerce Research and Applications, 6(3), 237-259. Retrieved April 20, 2013, from http://www.sciencedirect.com/science/article/pii/S156742230600041X