小型系統方案商轉型策略研究-以個案公司為例

A Case Study of the Transformation Strategy for Small Scale System Solution Provider

蘇建華(SU, CHIEN HUA)

指導教授 ： 林博文

國立清華大學/科技管理學院/高階主管經營管理碩士在職專班/碩士(2013年)

摘要

系統方案商在整個電子產業的製造體系中的價值在於彌補上游晶片商對下游製造業者之不足或不能提供之服務。而許多電子產品製造業者相對的以中小企業居多，晶片商在人力、成本及終端產品壽命週期越來越短的考量下，便經由系統方案商整合其產品的軟硬體及生產服務，直接設計包裝成一組方案或者是Turn Key System以提供沒有研發能力的下游製造商，只需進行外觀的修改即可快速上市，透過系統方案商，晶片商除了提高市場佔有率、提供技術服務，並可將營業的觸角延伸到晶片商不可能直接服務的中小型電子產品製造商。
但隨產業大者恆大的趨勢及技術快速的發展，大型晶片製造商及通路商擴張策略擠壓到中小型晶片製造商及通路商，也因此不斷有中小型晶片製造商及通路商被大型廠商合併，此趨勢下方案商重要性愈來愈低，也愈來愈難凸顯方案服務價值所在。
本研究以一家小型系統方案商為例，剖析一個小型系統方案商在面臨競爭態勢所需轉型策略的建構。以期對面臨瓶頸的小型系統方案商提供有用的參考資料及價值的建議方案。

關鍵字

系統方案商 ； 轉型

並列摘要

The value of system solution providers in the field of electronics industry manufacturing system lies in their services to provide solution of what
upstream chip suppliers can’t satisfy downstream manufacturers. Due to the
majority of electronics manufacturers are SMEs(small & medium-sized enterprises),under consideration of manpower, cost & terminal products life cycle is getting shorter and shorter, the chip suppliers rather prefer the solution providers to integrate a set of solution or Turn Key system by their capacity of software and hardware especially for those downstream manufacturers who are incapable of R&D area. Only a slight modification of appearance will easily hit the market. Through the system solution providers, the chip suppliers not only increase their market share and provide technical services but also enlarge their business scope with Small & medium-sized enterprises whom are impossible to deal with directly before.

But by the trend of Big getting Bigger and the rapid development of technology, now the market expansion strategy somehow changes the situation. More and more large-scale chip manufacturers and distributors merge smaller ones then to decrease the importance of system solution providers & increase difficulty to highlight the value what they offer.

Our research takes a small-sized system solution provider as an example to analyze how they need to adapt themselves & find their strategy of nterprise transformation when to face serious competition. Hope our study is able to propose all useful reference and valuable suggestion for those who are facing adverse conditions.

並列關鍵字

Solution Provider ； Transformation Strategy

參考文獻

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