消費性電子產品的外觀抄襲問題研究—以行動電話為例

A Study on “Figure Copy” of the Consumer Electronics —Example of Mobile Phone

王賢令(Wang, Hsien Ling)

指導教授 ： 吳嘉生 ； 范建得

國立清華大學/科技管理學院/科技法律研究所/碩士(2010年)

https://doi.org/10.6843/NTHU.2010.00668

摘要

行動電話外觀的設計對於行動電話銷售的好壞影響非常大，但少數業者為追求大量銷售，不思如何更新設計，只圖追求市場上已存在的現有產品所造成的流行風潮，導致市面上外觀相類似的產品大增，特別是近年來山寨產品充斥市面，在在都顯示政府對於外觀著作的保護並不夠多。然而，該如何保護；是保護既有利益團體的優勢亦或是保護創新者的心思，則是立法者兩難的抉擇。以現行法令來說，是對既有利益的團體有較多的保護，但無論從未來創新的利益或是人類大腦發展演化的天性來看，若想以簡單幾句話分清抄襲與創新，簡直是難如登天。消費性電子產品與藝術品或其他類產品相比較，具有快速量產、快速淘汰的特性，特別是行動電話，在先進國家幾乎已經達到一人至少一機的超高普及率。面對如此個人化且更換頻繁的產品，現有的法令到底適宜否？亦非常值得吾人深思。同時，消費性電子產品多半是外觀遷就功能，並不像藝術品般可以天馬行空的進行設計或隨原創者發揮，故功能性外觀的確認也是在行動電話外觀抄襲的研究方面的一項重要議題。目前在我國相關法令中並未見到「功能性外觀」之用語，相反的，在對岸大陸反而因為山寨產品充斥，而有較台灣更先進的法律見解，亦即在討論外觀抄襲之前，必須先排除功能性外觀，僅純粹討論影響外觀美觀之裝飾。本文以為，功能性外觀幾乎已是消費性電子產品外觀的全部，要在這小小方寸之間兼顧功能與創意，還要能符合普羅大眾的喜好，實屬不易。

關鍵字

工業設計 ； 外觀設計 ； 山寨產品 ； 新穎性 ； 獨特性 ； 消費性電子產品

並列摘要

The better outside figure design will get the better sales market, some companies or manufacturers do not thinking how to improve their own design, they just want to take someone else’s ideas, so even though many mobile phones coming from the different companies, but it seems all the same. These years, the copycatting or similar products is everywhere in the market, and people will think it's because the government did not protect the rights of original designer very well. However, it’s hard to make a decision for how to proctect, and who should be protected. Should the designer be protected or the follower(maybe he is the next designer)? No matter from what kind of view, it’s difficult to specify the difference between copy and innovation. The consumer electronics is quietly different with the artistic products, it’s quick to the markets and also quick to end of life, the coverage rate is much higher than artistic products.Also, the consumer electronics’s outside figure must follow the defined function, that means the “functional outside figure” is an important issue of the mobile phone. Till now, there is no any rules or laws of Taiwan have the concept of “functional outside figure”, in mainland China, because of the copycatting products, people noticed the difference between the “functional ” and “decorative” of the outside figure. We think we should focus on the decorate but not the function, if we can not separate the function and decorate, we will miss the chance to gain more market.

並列關鍵字

Industrial Design ； Outside Figure Design(Mechanical Design) ； Copycatting Products ； Novelty ； Unique ； Consumer Electronics

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