價值鏈整合動機與整合模式對知覺投資環境力影響之研究－以台商布局金磚四國、新領域四國與薄荷四國三大新興市場板塊比較分析

Relationships Among Motive of Value Chain Integration, Diversification Model and Perceived Investing Environment─Empirical study on Taiwanese Companies Entry BRIC, Frontiers and MINT

楊璞煜(Pu-Yu Yang)

指導教授 ： 呂鴻德

中原大學/商學院/企業管理研究所/碩士(2018年)

https://doi.org/10.6840/cycu201800270

摘要

在全球經濟增速疲軟之際，新興市場國家成為帶動全球經濟成長之引擎，而許多機構與學者將具發展潛能之新興國家加以組合成新興市場板塊，如金磚四國、展望五國、靈貓六國等。此外，現今全球企業多利用價值鏈整合進入新興市場布局，故此，本研究欲探討企業在利用價值鏈整合進入新興市場時，是否會因為不同的價值鏈整合動機、整合模式以及布局不同的國家而有所差異。本研究將價值鏈整合動機以及整合模式作為自變數，知覺投資環境力作為應變數，並選取金磚四國、新領域四國以及薄荷四國作為比較分析對象。
有鑑於此，本研究茲將文獻探討與相關研究內容彙整後，選出相關變數以進行探討，依序為：（1）自變數：價值鏈整合動機、整合模式；（2）依變數：知覺投資環境力；（3）干擾變數；企業類型；（4）將新興市場板塊群組區挑選「金磚四國」、「新領域四國」及「薄荷四國」進行探討。本研究針對布局在中國大陸、巴西、俄羅斯、印度、巴基斯坦、哈薩克、孟加拉、越南、墨西哥、印尼、奈及利亞以及土耳其等台商進行調查，進行探討以不同新興市場板塊於價值鏈整合動機與整合模式之差異。本研究之有效問卷共計回收398份，並採用 SPSS 軟體工具分析，透過彙整歸納所得到之研究結果結論如下。
1.價值鏈整合動機與整合模式沒有顯著相關
2.價值鏈整合動機與知覺投資環境力有顯著影響
3.整合模式與知覺投資環境力有顯著影響
4.企業類型對價值鏈整合動機、整合模式與知覺投資環境力之影響關係無顯著干擾效果
5.三大新興市場板塊對價值鏈整合動機、整合模式與知覺投資環境力有顯著差異

關鍵字

價值鏈 ； 價值鏈整合動機 ； 整合模式 ； 知覺投資環境力

並列摘要

Now the growth of global economy is slowing down. However, emerging market countries have become the momentum to growth of global economy. Many institutions and scholars have combined the emerging countries with development potential into emerging market segment, such as BRIC, VISTA and CIVETS.In addition, now global companies exploit value chain integration to enter the emerging market allocation. Therefore, the purpose of this study was to investigate whether it have discrepancy in exploit different motive of value chain integration, Diversification Model, and countries with different allocation when companies using value chain integration to enter the emerging markets.This study is used the motive of value chain integration and Diversification Model as independent variables, Perceived Investing Environment as a dependent variable and select the BRIC, Frontiers, and MINT as comparative analysis objects.
To this end, based on the literature discussion and related research summarization, this study will choose related variables for discussion, in the order of independent variables are (1) The Independent variable is Motive of Value Chain Integration, Integration Model; (2) The dependent variable is Perceived Investing Environment; (3) The interference variable is type of industry; (4) This study investigate Taiwanese companies that are allocated in China, Brazil, Russia, India, Pakistan, Kazakhstan, Bangladesh, Vietnam, Mexico, Indonesia, Nigeria, and Turkey. And discusses the discrepancy in exploit different emerging market allocation in motive of value chain integration and Diversification Model. This study design was conducted via 398 structured questionnaires collected by mailing and e-mail. The results via SPSS were as followed:

1.Motive of value chain integration is non significantly related to and Diversification Model.
2.Motive of value chain integration has significant impact on Perceived Investing Environment.
3.Diversification Model has significant impact on Perceived Investing Environment.
4.Type of enterprise have non significant interference effect on Motive of value chain integration, Diversification Model, and Perceived Investing Environment.
5.Three emerging market allocation have a significant difference from Motive of value chain integration, Diversification Model and Perceived Investing Environment.

並列關鍵字

Value Chain ； Motive of Value Chain Integration ； Diversification Model ； Perceived Investing Environment

參考文獻

一、中文期刊、雜誌

1.朱景鵬（2009），從國際競爭力評比析論政府效能提升之道，研考雙月刊， 33(2)，19-29。

2.賴文祥和王孝裕（2009），供應鏈合作關係與合作績效之關連性研究─以臺灣工具機產業為例，經濟與管理論叢

二、中文書籍、報告

1.台北市進出口商業同業工會（2017），五大策略聯盟創商機：2017全球重要暨新興市場貿易環境及風險調查報告，台北進出口商業同業工會。