說一套做一套？企業社會責任形象與員工知覺程度一致性的重要性

Saying is one thing, doing is another. The Importance of Consistency between A Corporation’s Corporate Social Responsibility Image and its Employees’ Perception.

陳萱(Hsuan Chen)

指導教授 ： 李英明 ； 李明彥

中原大學/商學院/企業管理研究所/碩士(2018年)

https://doi.org/10.6840/cycu201800797

摘要

本研究探討企業公開之企業社會責任與員工知覺到的企業社會責任間的落差，並援用社會認知理論說明，且其落差對工作敬業、工作鑲嵌及離職傾向的影響。對天下公民獎得獎之企業內141位員工進行問卷調查，利用多項式迴歸法驗證認知(Identity)與認同(Identification)的一致性與不一致性程度對員工行為的影響。研究結果顯示，當企業公開之企業社會責任與員工知覺到的一致性高的時候，對工作敬業、工作鑲嵌有正向影響，對離職傾向有負向影響；然而當企業公開之企業社會責任與員工知覺到的不一致的時候，對工作敬業、工作鑲嵌有負向影響，對離職傾向有正向影響；且當企業公開之企業社會責任大於員工知覺到的時，對工作敬業、工作鑲嵌的影響達到最低，對離職傾向達到最高。

關鍵字

企業社會責任 ； 社會認知理論 ； 工作敬業度 ； 離職傾向 ； 多項式迴歸

並列摘要

This study is based on social identity theory, and it attempts to find out the influences of perceptual gap between corporate social reasonability (CSR) image on the employees’ job engagement. This study conducted a survey of 141 employees who are currently working at the award-winning companies of Excellence in Corporate Social Responsibility, adapted polynomial regression models to analyze the effects of consistency and inconsistency between corporate’s corporate social responsibility image and the employees’ job engagement, job embeddedness, and their intention to leave. The results indicated that if the corporate’s corporate social responsibility image is consistent with the employees’ perception toward CSR, then, it is positively related to both the employees’ job engagement, job embeddedness, and in contrast it is negatively related to the turnover intention. In addition, if the perception of engaging oneself in the corporate social responsibility on the side of the employees, are not as the corporate expected, then the employees’ engagement and embeddedness towards their jobs are low, and at the same time their intention to leave is high.

並列關鍵字

Corporate Social Responsibility ； Social Identity Theory ； Job Engagement ； Intention to Leave ； polynomial regression models

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