從阿多諾非同一性思維反思視覺設計

The reflection of visual design from Adorno's non-identity thought

陳泳任(Yung-Jen Chen)

指導教授 ： 林志明 ； 朱嘉樺

中原大學/設計學院/商業設計研究所/碩士(2003年)

https://doi.org/10.6840/cycu200300527

摘要

在視覺設計的領域中，往往著重視覺的直接效果，卻極易忽略其對應下：社會與文化的情境或脈絡。這結果往往造成了技術與概念間的失序。因此如何對設計概念進行深入的探究，又能在現實面妥善運用，這兩者間的關聯節點，應是目前視覺設計學科極待投入與挖掘的一項重要工作。本研究對思考與概念的探索，源於哲學與美學的領域，期待在此集合中汲取理論的泉源，為設計領域注入長期被忽略的動力。因此研究的對象是德國著名哲學與美學家阿多諾（T.W. Adorno），並從非同一性（non-indetity）思維解讀其原創性思維，經由後現代思潮的交叉觀點比對下，銜接到開放作品（open work）的詩學（poetics）論述。各方詮釋之間形成的力場是：觀者、作品與作者間的地基架構。另一方面，後現代情境的影響力遍及各個學科與領域，從人文社會到自然科學領域無不受其撼動。於是，本研究將視覺設計置於當下的社會文化脈絡中，重新觀看設計思潮及其背後意義的發展與轉向，並對設計思潮的思考與反省，重新詮釋設計的定義。
最後，兩方面的交集是對視覺設計作品、設計研究的評述，以及本研究的設計創作。對設計研究的評述，就像解構一個實體包裝，並繪出此包裝的展開圖，並冀望從這展開圖的每一面，試圖探查搭起各種不同實體的可能性。而對作品的評述，探查的是多義性的界線，及其視覺語彙的時代走向。在設計創作上，進行的廣告計劃是：蘋果電腦的品牌形象廣告，並試圖藉此呈現不同的廣告思維與非同一性的設計創作。對此，本研究的自我期許為：讓設計研究、設計評論、設計創作，在後現代的世界中走出較穩健的其中一條道路。

關鍵字

視覺設計 ； 非同一性 ； 設計史 ； 阿多諾

並列摘要

In visual design of realm, usually emphasize the direct result of the vision, but neglect it easiest to should descend: The scenario or grains of the society and culture. This result usually caused the technique and concepts lose the preface. Therefore how to design the concept to carry on the thorough investigation, again at the actuality is appropriate to make use of, this both of connection node, should be a current visual design course to put into extremely and a key job of the excavation. This research to consider and the quest of the concept, come from the realm of the philosophy and esthetics, expectation is in this gathering the source that draw to take the theories, is design the realm to infuse into long-term the motive for neglecting. Therefore, the investigative object is T.W. Adorno, who well-known philosopher and esthetician in Germany, and non-identity thought reads its original thought, through post-modern trend of thought cross the standpoint ratio to next, join the poem of open work to learn poetics to discuss.
Everyone the power field of the annotation formation is: The foundation of the view, work and author's configures. On the other hand, the influence of the post-modern scenario spreads over the each course and realm behind, that all moved by it from humanities society to the natural science realm. Hence, this research places the vision design in the at that moment social cultural grain, takes a look at the development of designing the current of thought and its back meaning and change direction again, and to design the thinking and self-reflections of the current of thought, again the definition that explain the design.
Finally, the both side hands over to gather are comment on the visual design work and investigative, and the design creations of this research. Comment on the design research, be like to deconstruct an entity the packing, and draw the development of this packing, and look forward to from each of this development, try to fish for to take since the possibility of every kind of different entity. Comment on the design work, fish for of is many righteousness boundaries, and the times of its visual glossary heads for. In design creations, the advertisement plan for carrying on is: The brand institutional advertising of the Apple Computer, and try to present the different advertisement thought and non-identity of design creations.
To this, the ego of this research expects to for: Let design research, design commented on, and design creation come out a road in post-modern of world.

並列關鍵字

non-identity ； design history ； visual design ； T.W. Adorno

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