電子交易市集經營策略與建置實作之研究

The Business Strategy and Implementation of e-Marketplace

劉建奇(Chien-Chi Liu)

指導教授 ： 張耀仁

中原大學/工學院/電子工程研究所/碩士(2004年)

https://doi.org/10.6840/cycu200400623

摘要

自2000年開始電子交易市集的熱潮掀起，至現在電子交易市集似乎已銷聲匿跡，其相關討論似乎已漸漸地減少。就如同B2C的發展，若注重於基本經營面、與實際營運需求，其未來發展仍是可預期的。因此若是企業對於電子交易市集的發展正確及期望具體，電子交易市集仍是產業領導者、欲上下游整合之廠商、及計畫將採購流程數位化之廠商可注重之領域。
因此本作者針對一國內企業—擎邦國際科技工程股份有限公司之電子交易市集—全球專業採購網（www.eGSN.com.tw）進行研究，以實務進行深入訪談，瞭解一電子交易市集對於該企業之意義、其電子交易市集之經營策略、及實際建置之需求為何。
最後並列出針對所列之經營策略、及實際建置之需求，進行全球專業採購網之系統分析及個案建置，期望能將訪談之結論應用於實際系統中，並對於電子交易市集之營運有實際之影響。

關鍵字

電子交易市集 ； 電子商務 ； 系統建置

並列摘要

The great mass fervor of e-Marketplace was begun from 2000, but it seems to disappear from the scene, and discussions about e-Marketplace are fewer gradually.
It’s same with the development of B2C, if we focus on its essential operation, and actual business requirement, there is still expectable in the future. So as enterprises develop it correctly, and expect it physically, e-Marketplace is still the important field for a industry leader, the one who wants to integrate all business partners, and the one who wants to digitize the procurement process.
Therefore, we focus on an e-Marketplace (eGSN.com) of King Polytechnic Engineering Co., LTD. to study the meaning of e-Marketplace, the business strategy, and the requirement of implement.
Then, we list the business strategy, the requirement of implement, a conclusion of system analysis, and the implement. Hoping to improve the exist system, and have a contribution for e-Marketplace in Taiwan.

並列關鍵字

System Implementation ； e-Marketplace ； e-Business

參考文獻

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