- 學位論文
群聚與產業網路對產業競爭優勢的影響 :以大湖草莓業為例
The Effects of Cluster and Networks on Industry Competitive Advantage : A Case Study of the Da-hu Strawberry
摘要
中文摘要 台灣草莓集中種植於苗栗大湖地區，此區農戶一半以上皆為草莓農戶，造成其聚集在大湖鄉種植有許多因素，但單純以群聚並無法完整解釋整體競爭優勢。莓農與莓農、供應商、相關產業、農政單位等密切互動，彼此之間存在合作關係，使當地建構出一張綿密的網路。本研究以個案研究法，目的為探討群聚如何創造產業競爭優勢、在群聚現象下探討產業網路如何提升產業競爭優勢。 群聚相關議題有許多研究，但大多將研究對象設定於高科技產業，顯少探討農業，而其主要研究結論皆認為群聚現象所帶來皆為正面，顯少顯示出其負面、不利的一面。本研究以農業為探討對象，研究中發現並非所有成員皆對群聚現象抱持正面想法，因而本研究提出其產業結構必須不斷的調整。 過去研究提供我們了解群聚形成與運作的基礎認識，但對於廠商因資源條件而呈現出聚集現象，在其研究中皆將聚集、網路認定為兩者同時存在，本研究為有效釐清群聚、產業網路所產生競爭優勢，並清楚說明出群聚之下所產生聚集經濟效果，會由於產業網路的建構更加強化其產業優勢，由分析的結果作為草莓產業的參考，以期整體合作網路持續耕耘。
並列摘要
Abstract Taiwan Strawberry cluster in Da-hu, strawberry farmers accounted for more than half the number of local farmers, there are many factors that cluster in Da-hu, its not fully explain the overall industrial competitive advantage. Through close interaction and cooperative relations between each other, so close network of local construction. This research use a case study in order to explore how cluster to create industrial competitive advantage and in the phenomenon of clustering to enhance industry competitive advantage in networks. There are many clusters of related issues, but most of the subjects were high-tech industry, which was less of agriculture, the main conclusions are that the clusters are all caused by the phenomenon of positive and less negative. This research study on agriculture, study found that not all members of the cluster are on a positive; this study proposes to continuously adjust the industrial structure Previous studies provide the basis of our knowledge about cluster, but for the industry due to resource conditions showed clustering phenomenon, in their study, all the cluster and networks exist, this study is to clarify the cluster, networks by creating competitive advantage, and carefully explain the economic effects of aggregation produced by cluster as the construction industry networks and improve industrial competitive advantage, from the analysis results as the strawberry industry reference to the overall cooperation network of continuous cultivation.