台灣出版產業在面臨數位化的影響下,需要重新檢視其營運模式,或許是自身公司服務流程的調整,亦可能是透過與同業或異業間的合作關係。為探討出版社適合之經營方向,本研究期望透過服務流程再造與服務創新模式來探討各準則的關聯性及權重,最後找出最適合出版業的合作模式。 本研究針對台灣出版業、出版經銷商及通路做調查,研究對象為具有出版社決策流程相關人員、經銷及通路端具有採購決策權相關人員進行問卷,共回收有效問卷31份,利用DEMATEL分析建立準則關聯性,並藉由因果圖,建立結構模型,再運用修訂DANP,分析各準則之權重值,以作為方案選擇之依據,最後依據VIKOR評選適合出版業的合作模式。 本研究結果顯示,出版業在面臨數位化下以服務流程再造與服務創新模式做整體評估時,需要先提昇的先後順序為「科技應用、服務組合、服務直接傳遞」,且最適合出版社的合作策略模式為「策略聯盟」其次是「合併與收購」。
Taiwan’s publishing industry is facing the impact of digitization. Need to re-examine its business model by adjusting its service processes, or may also be through partnerships or joint venture. This research is exploring the relevance and weight of each criterion through service process reengineering and service innovation model to propose the most suitable mode of co-publishing industry . This research based on Taiwanese publishing industry, the questionnaire was applied into publisher decision maker, distributor and channel purchase decision maker. The 31 valid questionnaires were collected using DEMATEL analysis to establish criteria relevance, and build the structural model by cause and effect diagram, and then use the revised DANP, analysis of the weight of each criterion value as the basis for program choice. In conclusion, to discuss and elect a suitable model for co-publishing industry according to VIKOR. The results of this study showed that when the publishing industry makes an overall assessment employing service process reengineering and service innovation model, the first need to be improved is the application of technology, the next is service composition, and the last is service direct delivery. The most suitable for publisher’s cooperation strategy model is strategic alliance, and the next is mergers and acquisitions.