- 學位論文
台灣視訊監控產業經營型態演化之研究-以AB公司為例
Business Model Evolution of Taiwan CCTV Industry -Example of A and B companies
摘要
摘 要 隨著科技進步與發達，人們對安全的需求標準提高，加上近年恐怖事件頻傳，安全監控產業亦蓬勃發展。數位化、網路化、無線化的趨勢引進，吸引資訊、網路、通訊業者積極進入此利基市場，而影響整個安全監控產業的結構轉變。 個案選擇視訊監控業界兩家成功的個案公司，以經營型態演化模式的對比，其一為OEM->ODM->OBM；其二為OBM->OEM->ODM，以監控攝影機為例，從資源能力觀點、外部環境的機會觀點以及品牌與代工的衝突觀點，觀察兩家視訊監控廠商初始經營型態的選擇、各階段經營型態演化的原因、相對累積的能力與外部環境的機會。 結論： 1. 廠商根據創業家網絡經驗及自身的資源能力決定起始經營型態的選擇。 2. 生產能力的累積、研發創新的能力、關鍵零組件掌握能力，是成為技術主導廠商的主要原因，從OEM演化到ODM的基礎。而品牌大廠轉向高附加價值產品研發，是廠商從OEM演化至ODM的機會。 3. 市場行銷能力及建立自有品牌的通路能力，是廠商從ODM演化至OBM的基礎。中、小型客戶需求未能滿足，是廠商從ODM演化為OBM的機會。 4. 專案企劃能力及彈性調整能力，是廠商從OBM起始經營型態演化至ODM的基礎。緊急訂單的移轉及品牌客戶轉向高階產品研發，是廠商從OBM演化至ODM最好的機會。 關鍵字：演化、經營型態、監控產業
並列摘要
Abstract Due to technological improvement and economic growth, there is an increasing demand of security. This is particularly true after several events of terror attacks, which bring up the fast growth of Closed Circuit Television（CCTV）industry. Benefit from the development of digitalization, networking and wireless technologies, the CCTV industry has attracted various sources of entrains, including those from IT, networking and communication industries, which in turn had changed its industry landscape. As contrast of business model revolution, interviewing two successful companies in the CCTV industry. One business model revolution is from OEM to ODM to OBM and the other is from OBM to OEM to ODM. The purpose of this research takes surveillance camera product as example and pursue from three point of view which are resource ability, environmental opportunity and the conflict of OBM and OEM/ODM. To observe how the CCTV companies select the starting business model, the reason of transforming each business model revolution and how they accumulate their own abilities and how to catch up the environmental opportunities. Conclusion: 1. Company will choose their own starting business model from entrepreneurs network experience and resource ability. 2. Accumulation of production ability, design and research innovation ability and key parts control ability are the groundwork from OEM transfers to ODM. It is the reason to become technical leader of the industry. Big brand customer focuses on high value added product research is the opportunity to transfer from OEM to ODM. 3. Marketing ability and build up own brand channel are the groundwork from ODM transfers to OBM. Small Medium customer demands are not satisfied is the opportunity to transfer from ODM to OBM. 4. Project management and flexibility is the groundwork to transfer from OBM starting business model to ODM business model. Urgent order request and big brand customer devote to high level product research is the opportunity to transfer from OBM to ODM. Keyboard: Revolution, Business Model, CCTV