知覺回饋意圖之文化比較研究： 公開/私下情境和個人權力距離的影響

Cultural Individualism/Collectivism Perspective of Perceived Feedback Intention: The Role of Public/Private Context and Individual-Level Power Distance

陳彥亦(Yann-Yih Chen)

指導教授 ： 郭建志

中原大學/理學院/心理學系/碩士(2008年)

https://doi.org/10.6840/cycu200800358

摘要

以往研究回饋都發現回饋和激勵員工、提升表現和改變行為有正向關聯。而適時給予回饋也和離職意圖呈現負向關聯。但是以往的研究都忽略了文化、情景和個人因素的影響，因此本篇論文試著以個人/集體主義、公開/私下情境以及個人權力距離來探討負向回饋如何被詮釋為正向意圖。本研究有七十九名台灣和七十八名美國人參與，結果顯示負向回饋比較會被台灣人視為正向意圖，而公開的情景給予負向回饋也比較會被台灣人察覺為正向意圖；個人權力距離在本研究裡未能達到預期的調節負向回饋和正相意圖的效果。

關鍵字

個人/集體主義 ； 公開/私下情景 ； 負向回饋 ； 正相意圖 ； 個人權力距離

並列摘要

Studies on feedback have shown its importance in motivating employees, improving behavior and performance, and reducing turnover rate. However, these studies have omitted the effects of culture, context, and individual factor on feedback. Furthermore, they have neglected cognitive process underlying the recipients of feedback. Hence, in addition to considering the effects of individualism/collectivism, public/private contexts and individual power distance belief, current research pioneers the study of feedback from a recipient perspective, examining the perception of recipients upon receiving negative feedback. Seventy-nine Taiwanese and 78 American college students took part in the study. Results show that negative feedback are more likely to be perceived as positive intentions by Taiwanese participants as compared to American counterparts. Additionally, culture interacts with context producing a more positive intention perceived by Taiwanese respondents in public negative feedback condition than Americans. Unfortunately, individual-level power distance orientation did not fabricate its effects. Further discussions and implications are made.

並列關鍵字

Individual power distance belief ； Public/private contexts ； Negative feedback ； Individualism/collectivism

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