渡假飯店之客房規劃設計研究－以山水行旅為例

全球經濟成長快速，觀光旅遊產業蓬勃發展，交通設施的便捷更帶動地方觀光趨勢造成渡假風潮，大量旅客湧入當地，增加對住宿飯店的需求，目前渡假飯店已成為飯店業的主流。近年來更逐漸興起「以知名渡假飯店為主要景點」規劃安排的旅遊行程，飯店從輔助觀光的被動姿態，轉為吸引觀光人潮的主動型態。當中「融入地方文化，闡揚在地特色」是一大關鍵，不僅透過景點更透過飯店深入認識當地文化，飯店業與文化創意產業接軌，飯店的各項空間與客房設計儼然也成為文創商品。　　本研究案例位於中國廣西壯族自治區的桂林，觀光產業是桂林陽朔重要的經濟來源，擁有「桂林山水甲天下，陽朔山水甲桂林」之美稱。興坪鎮位於陽朔漓江沿岸，為漓江最美風景之區段，20元人民幣上的漓江景色便在興坪，孫中山及美國總統柯林頓更曾分別到過興坪參訪，自然景緻結合人文歷史，可謂渾然天成的觀光勝地。本研究的設計目的如下： 1. 結合山水行旅之品牌理念，打造富有興坪在地文化特色之渡假飯店，提升陽朔縣興坪鎮觀光產業產值，讓旅客可以長時停留深度旅遊，體驗興坪鎮在地自然與人文景緻。 2. 探討渡假飯店產業定義與特性、客房規劃設計等相關文獻，以及飯店案例分析，歸納兩個案例如何將品牌理念落實於客房中，展現渡假飯店的精緻與獨特，作為未來設計渡假飯店客房之參考。 3. 將山水行旅品牌元素與客房空間結合，提出規劃設計，依據設計目的及需求擬出最適宜的平面配置，以及各房型設計圖面。

關鍵字

渡假飯店；客房；山水行旅；興坪在地文化

並列摘要

The global economy growth is fast, the sightseeing traveling industry vigorous development, the transportation facility convenient leads the sightseeing tendency. The massive passengers inrush the locality, increases to the lodgings hotel demand. At present, the resort hotel had become the hotel industry mainstream. In recent years, the plan of traveling schedule that take well-known resort hotel as the main scenic spot had gradually emerged. The hotel transferred from the assistance of sightseeing to the attraction of sightseeing. In the hotel industry, that integrating the place culture and propagating the place characteristic is a big key. We can understand local culture thorough not only from the scenic spot but also from the hotel. The hotel industry had connected with the cultural creativity industry. The designing of each space and the guest room in the hotel also becomes the article to create the commodity. The goal of this research is as follows： 1. To design the hotel that full of local culture characteristic by brand the idea of Shanshui Design Hotel. To promote the sightseeing industry of Xingping town. To make the passenger traveling depth and visit the nature and humanities view in Xingping town. 2. To discuss the resort hotel correlation and the designing plan of the guest room. To analysis the hotel case study, how induces two cases the brand idea realization in the guest room. That the fineness and the uniqueness of the resort hotel can be the model of designing the guest room. 3. To propose the guest room design plan with the brand idea of Shanshui Design Hotel. Draws up the plane disposition based on the design goal and the demand which is suitable.