2001～2005年台灣報紙統計圖之類型 與表現形式研究 —以自由時報為例—

The Research on the Expressive Forms and Form of the Pictographs in Taiwan Newspapers (2001AD. TO 2005AD.) -Which is sampled according to the Liberty Times

蘇怡蒨(Yi-Chien Su)

指導教授 ： 黃文宗

中原大學/設計學院/商業設計學系/碩士(2007年)

https://doi.org/10.6840/cycu200700565

摘要

資訊超載的時代，每天皆有大量資訊要吸收，人們閱報時間也相對減少，為了讓閱讀者在短時間快速吸收報紙資訊，台灣各大報紙以圖像的方式傳達訊息，翻開一天報紙有數字觀念的新聞中，以插圖形式製作圓形圖、長條圖、線形圖等等類型，使讀者很快地了解分配的比例、成長、差異、趨勢關係，傳達的圖像與數字概念能很清晰在讀者腦海中，對於新聞的呈現有很大的正面意義。現今報紙統計圖有每年增加的趨勢，發現設計品質良莠不一，隨之影響閱讀者接收到錯誤資訊，因此製作統計圖的表現形式與過程應更加嚴謹，成為本研究動機。本研究選擇2001～2005年閱報率高的自由時報為研究樣本，取得482則統計圖。依不同的統計主題及統計圖類型關係進行分類，探討五年間的統計圖的數量與表現形式等議題進行分析歸納如下：

1、2003年5月蘋果日報在台上市，衝擊台灣報紙版面圖表比重，統計圖的則數漸增，2003年自由時報統計圖突增到72則，2004年以倍數成長至141則，2005年更達220則，可見統計圖在未來報紙版面上的重要性。
2、2001～2005年自由時報統計圖類型則數依序為：1.線形圖2.直條圖3.橫條圖4.圓形圖5.組合圖6.統計地圖。統計主題運用統計圖則數依序為：1.經濟統計2.地理、人口及社會3.一般政務。
3、每一種統計圖類型各有不同基本元素及構成法則的設計原則，報紙統計圖常利用表現技巧，如增加圖像、立體、比例、角度等等手法，吸引閱報者目光，但容易產生辨識上的錯覺。

關鍵字

統計圖 ； 統計主題 ； 設計原則

並列摘要

In the times of overloaded information,people must absorb a great deal of information every day.The time they read newspapers relatively decreases.In order to let the readers rapidly absorb the information on newspaper in a short time,the major newspapers in Taiwan transmit the information through graphs.Turning the daily newspapers which have the news on the numeral concepts,you’ll find they illustrate by all kinds of graphs including circular graphs,bar graphs and line graphs.That makes readers quickly understand the rate of distribution,growth,and tendency.The transmission of the graphs and the numeral concepts can make the vivid impression on the readers,which has positive meanings in presenting news.Nowadays,the pictographs in the newspapers are increasing year by year.You’ll find the qualities of designing are sometimes good and sometimes bad.Consequently,they’ll influence the readers to receive the wrong information.Therefore,the expressive forms and the process of making pictographs should be more cautious,which is the motivation of my research.In this research I choose The Liberty Times (2001-2005) with a high reading rate as the specimen.I got 482 pieces of pictographs.According to different statistical subjects and forms of the pictographs,I classify them and search the number of pictographs and expressive forms during the five years.The analysis and the conclusion as follows:

1.The issue of Apple Daily in Taiwan on May 2003 made an impact on the graphic rate in Taiwan newspapers.The number of the pictographs continually increases.In 2003,The Liberty Times increases pictographs up to 72 pieces.In 2004,it doubled up to 141 pieces.In 2005,it comes to 220 pieces.You will see pictographs play an important part in the editions of the newpapers.
2.In 2001 to 2005,the number of the pieces of the pictographs in the Liberty Times are numbered in turn: (1) line graphs(2)column graphs(3)bar graphs(4)circular graphs (5)assembly drawings (6)maps.The pieces of the statistic subjects applying pictographs are put in turn : (1) economic statistics(2)geography,population and society(3)the political affairs.
3.Every type of pictographs has different basical elements and the designing principles of contruction rules.Newspaper often use the expressive skills such as increasing images,cubes,ratios,angles to attraction of the attention of readers,but they will produce the illusions of distinguishing them.

並列關鍵字

pictographs ； statistical subjects ； design guidelines

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