國際服飾品牌於銷售當地之設計工程
作業整合探討-以台灣的T牌為例

目前的國際服飾品牌都是由國外設計公司編輯設計圖，設計規範的標示、材料施工的細節、標示說明的文字，都是以國際通用的英文標示，因此到各國當地展店時，例如在台灣要展店時，常會有設計圖整合問題產生。因此承接這些國際服飾品牌裝修工程的當地設計公司或裝修工程公司，常需要再規畫一實施設計的過程，此過程就是將國外設計公司編輯的設計圖，運用本土語言、當地材料與做法等方式去重新演繹詮釋國外設計圖，改繪成當地施工廠商能了解的規範與設計施工圖。本研究不只討論國際服飾品牌的標準設計圖、設計規範於展店當地之施工介面與整合過程，也探討國際服飾品牌的行銷策略、商業模式以及品牌所要呈現的精神。並且了解此品牌在世界其他地方的店鋪空間，是否會依照當地特色去做不同的設計變化。本研究之成果指出，設計與工程前中後作業之整合工作的注意事項是離不開下述這四個層面：(1).預算控制。(2).時間準時。(3).圖面可以施工。(4).材料符合設計規範。最後透過此歸納與研究整理出的內容，期望能對未來從事國際服飾品牌商業空間設計與想從事此工程施作的從業人員，對於設計與施工圖面創新整合有更深一層的了解。

關鍵字

國際服飾品牌；設計整合；施工整合；行銷策略

並列摘要

Currently the store design graphics of international apparel brands are edited and designed by foreign design companies. Design specifications, material construction details, and labeling instructions are all written in global language: English. Therefore, when a international apparel brand launches it's branch in various countries, for example, when they want to launches it's branch in Taiwan, the integration of design drawings often has problems. Therefore, the local design company or interior remodeling company that undertakes the interior design works of these international apparel brands often needs to plan the process of design implementation again. This process is to re-edit the design drawing of the foreign design company, by using local languages, local materials and practices, etc. Ways to re-interpret the foreign designs, and map them into specifications and design drawings that local construction companies can understand. This research not only discussing the standard of design drawings and design specifications at the local store’s construction interface and integration process, but also discussed the marketing strategies, business models and the spirit that the international apparel brands wants to show. And also to understand the brand's store space in other countries, whether will they change their design according to local characteristics. The results of this study indicate that the considerations for the integration of pre- and post-operations in design and engineering are inseparable from the following four levels: (1) Budget control. (2). Time is on time. (3). The drawing can be constructed. (4). The material meets the design specifications. Finally, through this summarizing and organizing our research, we hope to have a deeper understanding of the integration of design and construction drawings for those who are engaged in international apparel brand‘s commercial space design and interior remodeling.