摘 要 製造業是一個國家的經濟命脈,而工具機產業乃製造業的中心。工具機業是機械工業中影響層面最廣的產業。不僅與工業化息息相關,也攸關整體產業經濟的發展。 台灣工具機製造廠商,如何因應外在環境變化如政府法令ECFA等等,加強企業內在的核心競爭能力,如何擬定未來產業競爭的經營策略,運用策略管理的思考方向,整合公司的經營目標,使能不被市場競爭所淘汰,達到企業永續經營的目的實是企業經營最重要的課題。 本研究之目的為 1.探討工具機製造商在經營策略的擬定及執行現況。 2.分析探討工具機製造商在經營策略上的共通性。 3.建立工具機製造業基本經營策略模式為個案公司發展可行策略方案。 4.提供工具機製造商策略制定及經營決策參考。 本研究以個案深度訪談配合個案研究方式進行,以五家在國內產業中具有代表性之廠商,配合策略形態六大構面,對個案公司進行深入訪談以探討我國工具機產業目前的困境及局勢變化的因應之道及經營策略與未來經營策略方向 ;並以學者司徒達賢之策略矩陣分析法為分析工具探討整理出個案公司之策略矩陣,進而透過策略矩陣,對個案公司進行經營策略分析,探討個案公司在經營策略上之問題,最後給予建議。
Abstract Production is the economic lifeline of a country. And machine tool is the center of production. Machine tool is a field which affects the widest aspect in Machine Industry. It relates not only with industrialization but also economic development of the whole industry. It is the most important issue of business administration for Taiwan machine tool industry how to respond external environment change such as government policy ECFA, enhancing the inner core competitive ability of enterprises, how to draw up future business strategy, exercising strategy management, integrating business goals, and avoiding being weeded by market competition, to achieve the purpose of business continuous survival. The purposes of this study can be generalized to as below. 1. To discover the business strategy of existing machine Tool firms. 2. To analyze the dimensions of business strategy of machine tool makers. 3. To establish the basic business strategy model of machine tool firms in the case to develop feasible strategic proposals. 4. To provide machine tool firms a consult for drawing up the strategy and strategic decision. This study proceeded by deeply interview and research of case study. Five representative firmks in Taiwan are chosen to be the research cases.Strategy matrix analysis is used to discuss the strategy of present difficulty, variety, competition advantage of business strategy, and future strategy aspect for Taiwan machine tool industry. This study offers some practical suggestions to the Taiwan machine fool firms.