- 學位論文
機械製造業經營策略之研究
The Research 0f Strategy for Machinery Manufacturing Industry
摘要
論文摘要 機械產業為國家基礎工業是評斷國家競爭力的重要因子。因此本研究特以機械產業為主題，以個案訪談並以司徒達賢先生之策略矩陣分析法為分析工具，探討我國機械製造業的經營策略，競爭優勢與未來經營策略方向。 研究結果發現：1.產品線的廣度與特色增加，有助於市場佔有率的增加2.產品種類多、數量少，所使用的特殊原物料取得困難3.所耗用的原材物料及關鍵零組件採購多數來自於國外，致成本增加、採購風險亦高4.國產機械設備及零組件品質尚不穩定，廠商對採用國產機械設備信心不足5.系統整合的規劃能力不足；6.自製設備之技術文件撰寫能力不足7.技術工作者人力不足，年齡偏高8.我國機械製造業者宜加強利用國內市場促進國際合作9.在全球性的產業環境上，台灣擁有較佳的地理位置，而我國機械製造業者對大陸市場佔有文化及地利上的優勢10.機械產業為融合多種專業科技的工業及需高度依賴專業人才的產業11.機械產品種類多、產量少，很難達到規模經濟12.我國機械產業有群聚現象，能發揮整合的優勢13.我國機械產業有健全的生產中衛體系14.我國機械產業業者注重產業的策略聯盟。 本研究從個案廠商及整體產業經營環境中彙整研究分析探討，並就技術、市場及人力資源三方面的發展提出建議如下： 技術方面：機械業者首應重視「專精和核心技能」，由於現今國內機械製造方面的技術已經相當成熟，足以提供機械業所需，而且廠商也一直持續在進行製程或技術方面的革新。然而因應未來機械業的技術升級與事業轉型，如何引進更先進的技術將是能促使產業全面提升的重大關鍵。 市場方面：少量多樣的產品特性，從廠商實證中可以發現，有些廠商的產品應用領域大，有些則僅只能應用單一產品，彼此差異相當大。因此，如何將現有產品拓展到其他應用市場將有助於企業在未來的競爭力提昇。 人力資源方面：人才的流失是我國中小企業共同面臨的一個重要問題，機械專業人才是屬於長期技術及經驗累積的機能，生產技術人員必須經過長期的培養訓練之後養成，因此如何吸引培育人才是後續發展的重點。
並列摘要
Abstract The machinery industry is a fundamental industry for a country and it also provides an important reference to judge the competitiveness of a country. Therefore, this research explores the strategy of the machinery industry in Taiwan. Several cases were interviewed and the data was analyzed by the strategy matrix analytic method. This study also discussed the strategy of Taiwanese machinery manufacturing industry, the competitive advantage and the future development direction. The discovery of this study are: 1. Increasing the variety and different characteristics will increase the market share of a product. 2. Raw material will be hard to obtain if a vender increase the type of products and decrease the amount of products. 3. Purchasing the material and parts from overseas will increase the cost and risk. 4. The quality of domestic machinery products and parts are not stable. The Taiwanese venders are not confident enough of the domestic products. 5. The ability of the system integration is not sufficient. 6. Insufficient ability to document the technical manual. 7. The average age of technician is too high. 8. Taiwanese machinery industry should promote the local market to increase the chance to collaborate with other international companies. 9. Compare with other countries, Taiwan has an advantage to Chinese market because of the geography. 10. The machinery industry is an industry which combined different special technology and it is highly relied on the special trained technicians. 11. Increasing the types of products, and reducing the amount of products will be difficult to reach the top of the economy society. 12. Taiwanese machinery industry normally allied several companies to take the advantage of integration. 13. Taiwan machinery industry has the perfect production industrial network system. 14. Taiwanese industry focus on alliance. This study collected the information by interviewing several venders and integrates the information. In addition, there are suggestions from three different aspects: 1.The technology aspect: Taiwanese Machinery industry should focus on “Specific and core technology”, because the technology of Taiwanese machine manufacture is mature. Taiwanese can sufficiently provided the machinery industry the needs. In addition, Taiwanese venders are also improving their manufacture and research development. However, how to cope with the advance technology of this industry will play an import factor of the future development. 2.The market aspect: From the information collected, some venders have various types of products and some have less. How to integrate and apply those different characteristic to the market will increase the Taiwanese venders ability to compete in the future. 3.The human resources aspect: Loosing the well trained personal is a problem that Taiwanese venders need to face. It takes a long period and effort to train a technician. How to educate and train new technicians should be a focus factor in the future development too.