- 學位論文
兩岸文化創意城市文化內涵度與文化發展力關係之研究─上海、北京、杭州、深圳、台北五城市之比較分析
Relationship between Cultural Content and Cultural Development of Two Straits Cultural and Creative Industries - Comparison Study of Shanghai, Beijing, Hangzhou, Shenzhen and Taipei Cities
摘要
近代全球「軟實力」之崛起，文化創意產業已成為21世紀的主流產業，而文化創意產業的成功要件，來自於深厚的文化底蘊，沒有文化的經濟發展，就如同沒有靈魂，兩岸歷經五千年中華文化是無價的文化資產，希冀透過共同規劃與發展、政策的支持與人才的培育等，建構出各具特色的文化創意產業與文化創意城市。 有鑑於此，本研究欲探討文化創意產業「文化內涵度」與「文化發展力」之關係，根據相關研究與文獻探討後，選出相關變數，包括：（1）將「文化內涵度」區分為「資源內涵度」、「氛圍內涵度」、「素質內涵度」；（2）將「文化發展力」區分為「產業發展力」、「市場發展力」、「延伸發展力」；（3）將「城市文創實力」發展為「城市屬性」、「城市規模」、「博物館密集度」；（4）將「城市吸引實力」發展為「接待境外人數」、「奢侈品駐點數」、「服務業人員比例」；（5）文化創意城市部分選擇兩岸文創前五大城市。 透過問卷調查之方式，以兩岸文創五城市之「文化內涵度」、「文化發展力」、「城市文創實力」及「城市吸引實力」，進一步探討並檢視其中差異，回收421份有效問卷，進行相關統計分析，經過整理歸納研究結果後，得到以下結論： 1.「文化內涵度」會影響「文化發展力」。其中，「文化發展力」還包括「產業發展力」、「市場發展力」、「延伸發展力」，皆與「文化內涵度」之關係亦極為密切。 2.城市文創實力中的「博物館密集度」影響「文化內涵度」。其中，「文化內涵度」中「資源內涵度」與「氛圍內涵度」，皆與「博物館密集度」之關係亦極為密切。 3.兩岸文創五城市在「文化內涵度」上，有明顯差異。顯見兩岸文創五城市雖然共屬中華文化底蘊下，還是會根據各自特色及歷史發展長度，而涵養出不同的「文化內涵度」。 4.「軟實力」之重要性，遠遠超過「硬實力」。
並列摘要
The trend of ‘soft power’ has raised recently: cultural and creative industries become main industries in the 21st century. The key successful element of cultural and creative industries is the culture heritage. Without culture is like a person who has no soul. The five thousand years of Chinese culture is a priceless asset between two-straits. For this study we hope that can construct a distinctive cultural and creative industries and cities by providing helpful plan and development, policy support and nurturing of talents. Therefore, this study aims to explore the relationship between ‘the cultural content’ and ‘the cultural development’ of the top five cultural and creative industries between two-straits. Based on related research and literature review, variables are selected in this thesis, including: (1) ‘The cultural content’ is divided into ‘the resources content’, ‘the atmosphere content’ and ‘the quality content’. (2) ‘The cultural development’ is divided into ‘the industry development’, ‘the market development’ and ‘the extension development’. (3) ‘The cities of cultural and creative power’ is divided into ‘the city types’, ‘the city scale’ and ‘the museum intensive’. (4) ‘The Cities of output power’ is divided into ‘the tourist number’, ‘the luxury stationary point’ and ‘the service industry proportion’. (5) Top five of cultural and creative cities ranking are chosen. According to questionnaire survey, this study explores the differences of ‘the cultural content’, ‘the cultural development’, ‘the cities of cultural and creative power’ and ‘the cities of output power’, which obtains 421 effective responses and find that (1) There is a close relationship between ‘the cultural content’ and ‘the cultural development’. And ‘the cultural development’ also includes ‘the industry development’, ‘the market development’ and ‘the extension development’. (2) ‘The museum intensive’ can influence ‘the cultural content’, which belongs to ‘the cities of cultural and creative power’. And ‘the cultural content’ also includes ‘the resources content’ and ‘the atmosphere content’. (3) Top five cultural and creative cities between two-straits have a priceless assets of Chinese culture, language, location as well. Because of the same resources, there is no evident difference among ‘the cultural content’ and ‘the cultural development’.