視覺引導之網頁設計應用—以《霄遙遊》網站為例

由於網路快速發展，現在透過網頁即可搜索到當地的旅遊資訊。本創作以桃園市八德區的「霄裡」地區作為主題，研究並蒐集當地特色等相關資訊，分析現有「童趣風」、「手繪風」的台灣觀光網站，創作出針對於桃園霄裡介紹的導覽網站。以「視覺引導」、「完形理論」作為此創作主要的視覺編排的手法，來設計「霄遙遊」網站，同時包含行銷的概念，來達成行銷霄裡在地的目的，能讓使用者對於當地有更深的瞭解並進一步提升造訪率。

關鍵字

視覺引導；完形理論；網頁編排設計

並列摘要

Due to the rapid development of the Internet, local travel information can now be searched through the website. This creation takes "Xiaoli", the area in the Bade District of Taoyuan City as the topic, researches and collects local characteristics and related information, then studies the existing "children’s style" and "hand-painted style" Taiwan tourism websites, and creates a Guided website which belongs to Xiaoli. Moreover, this creation using "Visual Direction" and "Gestalt Theory" as the main visual arrangement methods of this creation, and the concept of marketing also included allowing users have a deeper understanding of the Xiaoli area and further increase the visit rate.