以競合觀點探討多重市場接觸下之企業創新：以C公司為例

A Study of Corporate Innovation under Multimarket Contact from A Coopetition Perspective ： A Case Study of C Company

簡建穎(Jian-Ying Chien)

指導教授 ： 李雨師

中原大學/商學院/企業管理研究所/碩士(2019年)

https://doi.org/10.6840/cycu201900371

摘要

全球化的競爭已在全世界展開，在許多行業早已行之多年，例如：電子業，航運業，汽車零件業…等，許多企業在這樣的環境之下，必須要能夠自我的調整，以及最重要的需要把組織建立成一個可以有創新學習的機制，這樣的機制才會使得企業不斷的保有競爭力，不被外面的對手給淘汰掉。

本研究在個案的選取上，是以汽車零件業為主要研究對象，其個案公司成立已有半百的歷史，已經布局到全球化，與其競爭分別在三個不同的市場產生了競爭或合作的關係，因為環境及資源而產生了不一樣的競爭活動或合作活動，在此過程中，個案公司為了公司的經營，也整合了自己的資源，提出了許多創新學習的內容，使的組織得以成長，來對抗對手的挑戰，使得公司可以永續經營。

本研究在三個市場，分別以產品技術面、產品價格面、客戶關係面三個面向進行探討，由研究結果顯示，雙方在於競爭的關係時，劣勢者需要突破強勢者的限制，所以會激發出更多的創新，來提升組織能力，在合作的關係時，受限於合作框架的約束，大多會以在基礎之上進行改善學習，在過程中要如何約束強勢者，劣勢者可以以雙方共同的客戶端來進行，以求合作的順利。

關鍵字

多重市場接觸 ； 競合關係 ； 創新學習

並列摘要

Globalized competition has been spread out all over the world in many industries for years, such as electronics industry, merchant shipping industry, auto parts manufacture industry. To keep enterprise competitive and prevent from been eliminated by competitor, many of them need to self-adjust and, most of all, establish a innovative learning system inside organization.

This study selected auto part manufacture industry as main research target. Subject company has been in business for half of centenary, adopted globalization strategy which formed competition or cooperation relationship with its competitors at three different markets. During this globalization process, subject company integrated its resources and put forward many innovation learning contents to grow its organization, against competitor's challenge and keep its enterprise substantial operating.

This study takes the form of case study of analyze subject from three aspects - product technology, product price and customer relationship. Research shows, when both enterprise are competing against each other, inferior one would inspire more innovation to increase its organization capability to break through limitations up in the industry by superior; when both enterprise are collaborating, inferior tends to improve and learn from existing foundation due to limitations put by cooperation framework. How does inferior to restrict superior during collaborate process? inferior could work from common customers with superior to ask for smooth cooperation.

並列關鍵字

multimarket contact ； co-opetition ； innovation learning

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