創新能力與產業競爭程度對企業經營績效之影響

The Impact of Innovation Capability and Degree of Industry Competition on Corporate Performance

陳芊語(CIAN-YU CHEN)

指導教授 ： 呂珮珊

朝陽科技大學/管理學院/會計系/碩士(2017年)

摘要

隨著科技的演變與進步，人類的生活需求不斷提高，為滿足生活需求，產品不斷的推陳出新已變成習以為常的現象，而在進入智慧經濟時代後，產品的生命更加縮短，企業若未能適時推出符合市場需求的產品時，將會面臨被市場淘汰的危機。因此在如此高度競爭的環境下，企業若是要永續生存就必須不斷創新與開發新產品以維持競爭力，成為其永續經營的必要策略，因此本研究欲探討在現今的高度競爭環境下，企業的創新能力是否會對企業的經營有所顯著的影響。
本研究針對我國上市櫃電子業之創新能力對企業經營績效之表現進行探討， 研究結果顯示創新速度與企業的經營績效呈正向顯著相關，但在控制規模及產業別等控制因素後，研究顯示投入過多的研發費用將會使得企業經營績效下降，而景氣越低迷時企業將會投入較多的研發費用來進行創新以提升企業的經營績效與本身的競爭力。另外，當企業所處之產業環境競爭程度指標愈高，愈接近寡佔市場，代表競爭程度愈低，則其財務績效表現愈好。最後，同時考量創新能力與產業競爭程度指標對企業經營績效之影響，本研究顯示產業競爭程度指標愈高者，對於創新能力對企業經營績效具有較強之影響效果。

關鍵字

創新能力 ； 產業競爭程度 ； 經營績效

並列摘要

The aim of this study was to investigate how corporate performance was related to innovation as well as how the relationship was moderated by industry competition. Over the past few years, innovation have received much attention since innovation is one of key factors in the competitive power and the success of firms. The extant studies used R&D expenditures as a proxy for the level of innovation to examine how innovation affected firms’ performance. However, empirical research on the relationship between innovation and corporate performance has reached controversial conclusions. Practically, not all of R&D expenditures of firms could be “successful R&D” lead to high performance; nevertheless, most of firms devote in innovation and R&D continuously. Industry competition, might explain why firms constantly invest in innovation, whether these projects succeed or not. Using data belonging to electronics industry between 2000 and 2015 retrieved from Taiwan Economic Journal Database, the empirical findings showed positive effect of “speed of innovation” but negative effect of “R&D intensity” and “R&D density” on business performance. Moreover, we found that the effect of “speed of innovation” on business performance became stronger if business faced much more competition. This study supported the role of industry competition in innovation as well as reinforced the understanding of innovation and performance.

並列關鍵字

innovation capability ； degree of industry competition ； corporate performance

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