中小貿易商參展模式之線性規劃

The Linear Programming of Exhibition Models for Small-and-Medium Enterprises

張志豪(Chih-Hao Chang)

指導教授 ： 江長周

中原大學/商學院/國際經營與貿易研究所/碩士(2017年)

https://doi.org/10.6840/cycu201700344

摘要

以台灣整體的經濟環境而言，物價調漲幾乎是每年再發生，然而大部分受薪階級員工們的薪資卻多年來呈現凍漲，甚至出現負成長的情況，故受薪階級的員工便透過兼差打工的方式增加薪資收入，更有人直接投入創業之路以獲取更多利益。但投身創業這條路者並非全部都為只為了賺更多的收入，有些創業者是因為經營理念無法被前公司的老闆所採納，故藉由透過創業的方式將自身的理念付諸實行，因此本研究便在此經濟背景嘗試建立一套創業流程。
然而創業流程中產品的銷售組合、資金的調度及參展與行銷活動的規畫為其影響營運之關鍵要素，本研究依據此關鍵要素建立三套線性規劃模型以解決決策者在此範疇內所面臨之難題，而此線性規劃模型情境模擬分析之結果也能提供給對此議題有興趣之讀者參考。

關鍵字

線性規劃 ； 產品銷售組合 ； 展覽 ； 資金調度

並列摘要

In terms of the economy of Taiwan, price level goes up every year. However, the salary of the employees’ not only has not been raised for years but also even got negative growth. In order to increase their income, some employees try to do additional part-time jobs. Moreover, some of them just quit their jobs and devoted themselves to running their own businesses. However, not all of the entrepreneurs operate their own business just for higher profits. Some of them just wanted to practice their ideas in their businesses which are not adopted by their former company owners. Therefore, the study tries to construct the procedure of starting a new company under current economy condition.
Because merchandise sales portfolio, capital load, exhibition and marketing activity selection are the main factors affecting running a company, this study built three linear programming models to solve the problems faced by the decision makers. The results of scenario simulations are provided for readers who are interested in this topic.

並列關鍵字

Linear Programming ； Merchandise Sales Portfolio ； Exhibition ； Capital Load

參考文獻

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