- 學位論文
貿易便捷度與貿易難易度對貿易趨勢度影響之研究─以七大利基市場國家競爭力觀點為實證
The Influence of Degree of Trading Facilitation and Trading Difficulty with Trading Trend－Empirical Study from Country Competitiveness View for Seven Niche Markets
摘要
自古迄今，全球發展歷經了文藝復興、工業革命、資訊革命及網路革命等，當時代不斷演進，既有的舊式思維與產業營運模式已無法再詭譎多變的環境下運作。而如今全球經貿已演變成區域經濟整合之態勢，過往相互競爭的紅海戰略已逐漸逝去，未來世界將朝向全球化之競合時代，因此，面對如此劇烈的競爭環境，企業不僅要改變舊有的競爭模式，更需要綜觀全局的策略思維，使經營理念與時俱進。如此一來，企業可透過自身之核心優勢，掌握未來競局中的產業定位，精準佈局全球，以即時因應市場給予的新挑戰。 有鑑於此，本研究將相關文獻探討與研究內容加以彙整，並選出相關變數作為探究目的，其包含：（1）貿易便捷度區分為「市場便捷」、「基建便捷」、「邊境便捷」及「流程便捷」等四構面；（2）貿易難易度區分為「許可成本」、「資訊成本」、「投資成本」及「經商成本」等四構面；（3）貿易趨勢度區分為「區域貿易趨勢」、「服務貿易趨勢」、「科技貿易趨勢」及「綠色貿易趨勢」等四構面；（4）將國家競爭力區分為「基礎條件」、「財政條件」、「投資條件」及「經濟條件」等四構面並加以分群。透過問卷調查形式，針對佈局在美國、新加坡、荷蘭、中國大陸、馬來西亞、印度、印尼等「七大利基市場」國家之台商進行調查，分別檢視以不同國家競爭力為分群基礎之七大利基市場於貿易便捷度、貿易難易度以及貿易趨勢度中的差異與關聯。本研究共回收256份有效問卷，經由統整與歸納其研究結果所得到的結論如下： 1. 貿易便捷度與貿易難易度有顯著相關。 2 貿易便捷度對貿易趨勢度有顯著影響。 3. 貿易難易度對貿易趨勢度有顯著影響。 4. 以不同國家競爭力為分群基礎之七大利基市場其貿易便捷度、貿易難易度、貿易趨勢度有顯著差異。
並列摘要
The earth has been through Renaissance, Industrial Revolution, Information Revolution and Internet Revolution, the traditional strategy and business model are no longer be efficient in the evolving society. Regional Economic Integration is the hot trend among world trade instead of red ocean strategy, and the Co-Competition is coming to the modern world. Therefore, it is essential for the corporation to changing the competitive model and strategy to keep up the evaluation. To this end, based on the literature discussion and related research summarization, this research will choose related variables for discussion, including(1)The Degree of Trading Facilitation is divided into“market convenience”, “border convenience”, “infrastructure convenience” and “process convenience; (2)The Degree of Trading Difficulty is divided into“licensing costs”, “information costs”, “investment costs” and “business costs”; (3)The Degree of Trading Trend is divided into“Regional Trade Trend”, “Trade in Service Trend”, “Trade in Technology Trend” and “Green Trade Trend”; (4)The Country Competitiveness is divided into“General Information”, “Finance Factor”, “Investment Factor” and “Economic Factor”; Otherwise, The main targets of the questionnaire are the companies in USA, Singapore, Netherland, China, Malaysia, India and Indonesia, which known for Seven Niche Markets. The study design was conducted via questionnaire collected by mailing and e-mail and 256 questionnaires were returned. The results via SPSS were as followed: 1.It has a significant effect between the Degree of Trading Facilitation and the Degree of Trading Difficulty. 2.The Degree of Trading Facilitation has a significant impact on Degree of Trading Trend. 3.The Degree of Trading Difficulty has a significant impact on Degree of Trading Trend. 4.The cluster based on country competitiveness in Seven Niche Markets have a significant difference from Degree of Trading Facilitation, Degree of Trading Difficulty and Degree of Trading Trend.