網際網路3D商業空間之建構研究

「網際網路3D商業空間」指的是人們可以透過使用電子設備進入其中觀賞與購買商品的網路三維空間。藉由此種方式，它可以讓創業者不必浪費很多時間及金錢尋找適合的地點與租用實體的店面，且它仍提供消費者享有在空間中購物的感受。近來的研究顯示，以3D的方式呈現網路商店，可以增加消費者的購買意願。雖然現在這種3D網路模式對大眾來說尚未普及，且它需要更進一步的軟體發展與研究，但在不久的未來，它將會成為一種重要且有趣的模式。制定工作流程有助於增加生產力。然而，目前尚未有研究已完成針對網際網路3D商業空間的建構流程。因此，研究該流程有必要性。本研究透過相關文獻的探討與現有案例的分析，掌握當前的研究成果與了解網際網路3D商業空間的架構及模式，進而建立明確的建構流程。除此之外，本研究說明如何運用相關軟體，如AutoCAD、SketchUp、Rhinoceros、Photoshop與Unity。本研究也挑選一品牌，並將其產品以3D商業空間的模式陳列於網頁中，以顯示如何運用此建構流程。本研究建構之網際網路3D商業空間可以做到（1）視窗的彈出與轉換，（2）空間中的自由移動，（3）商品的轉動檢視，（4）商品的縮放檢視，（5）商品的樣式更換，與（6）商品說明資訊的顯示與隱藏。最後，藉由檢視一些項目與相關研究做比較，結果顯示本研究優於既往的相關研究。本研究成果已完成：（1）確立網際網路3D商業空間的建構流程，（2）實際製作一個彙整相關研究優勢之網際網路3D商業空間。

關鍵字

網際網路空間；電子商務；建構流程；室內設計；商業空間

並列摘要

“3D commercial spaces on the internet” is a business three-dimensional space in the cyber world where people can enter to view and buy goods by using the electronic equipment. By this way, it can make the entrepreneur not waste a lot of time and money searching for a location and renting a real store, and it still offer consumers the shopping experience in the space. Recent studies show that online stores in the form of the 3D mode can increase consumers’ purchase intentions. Although this 3D mode online is uncommon to the public now and it needs additional advancement and research of the software, it will necessarily become an important and interesting mode in the near future. Setting up operation process conduces to the increase of productivity. However, no research has carried out the constructive process of the 3D commercial spaces on the internet currently. Therefore, it is necessary to study this process. This research is adopting discussions of relevant literatures and analysis of existing cases to master current research results and comprehend the framework and mode of 3D commercial spaces on the internet, and then makes a specific construction program. Furthermore, the research will explain how to use the related software of the AutoCAD, SketchUp, Rhinoceros, Photoshop and Unity. This research will also pick up a brand and display its goods online by using 3D mode to show how to practically use this construction program. 3D Commercial spaces on the internet in this research can (1) switch the windows, (2) move freely in the space, (3) spin the goods, (4) zoom in and out the goods, (5) change the type of the goods, and (6) show and hide the description. At last, by checking some items compare the research with the related ones. The result shows that the research is better than some former ones. By and large, this research has completed (1) establishing the constructive process of 3D commercial spaces on the internet, and (2) actually making a 3D commercial space on the internet that integrates advantages of the related research.