百越草木染應用於文化創意設計之研究與規劃

草木染為藍染、藥染等植物染的通稱，在合成染料未輸入以前，草木染在中國自古以來便被廣泛使用著，更是中國廣西少數民族生活中不可或缺的一項工藝品，他們將具寓意的傳統紋樣寄託於草木染之中，傳承他們的神話與信仰。然而經由時代的變遷之下，合成染料的問世，加上現代工廠的大量生產模式，這種不易掌握的天然染色，逐漸被品質穩定的化學染料所取代。故如何將這些傳統之美、紋樣之美傳承下去，儼然已成為文化創意領域的當務之急。　　因此本研究在確立研究方向後，針對品牌傳達、空間氛圍、創意生活產業、地方文化等為探討依據，最後以「Batik Boutique Hotel」、「自由藍」、「中川政七商店」，三個國內外經營成熟的文化創意產業，透過分析和探究其如何傳達品牌意象，如何成功形塑空間氛圍，及其他在設計上的應用。結合上述國內外的文化創意產業，取其優點作為參考依據，將待改善的部分予以警惕，最後創作設計出符合品牌意象與少數民族文化連結的圖像，並應用於山水行旅的空間及文創商品當中。

關鍵字

廣西少數民族；傳統紋樣；草木染

並列摘要

Vegetation dye is a generic term of blue dye or other vegetable dyes. It has been an important handicraft for Guangxi national minority in their daily life since ancient times. They painted the traditional patterns with moral implications into their vegetation dyes in order to pass their myths and beliefs. Until synthetic dye was imported in China, vegetation dye was widely used in their life. However, with the development of synthetic dyes and industrial mass production, vegetation dye was replaced by synthetic dyes. The main reason is synthetic dyes is more stable with good quality management. For cultural and creative design, it is a challenge to inherit the crafts of vegetation dye and its traditional patterns. 　　We focus on brand communication, space atmosphere, cultural and creative industry as well as local culture as our essay topic. We take “Batik Boutique Hotel”, ”Organic Blue”, ”Nakagawa Masashichi Store” as examples to analyze and explore their brand image, atmosphere and other design applications. Based on the advantages and disadvantage of these examples, we design a series of new patterns with clear brand image of national minority and apply to the space of Shan Shui Design Hotel and other cultural and creative products.