- 學位論文
以大數據分析便利商店蔬食購買行為之研究
The research of using big data to analyze purchasing behavior of vegetable and salad in convenient stores
摘要
隨著現代人的生活水準開始變高的同時，消費者也開始會關注產品的健康性與其安全性，且近年來食安的問題層出不窮，食品的品管部分已有很大的問題產生，民眾開始對於飲食及健康的意識提升、對於食品的來源就會非常的重視，而民眾會希望知道蔬菜的來源，對於自己吃進去的東西也會比較安心，所以便利商店發掘了這個商機，與無毒農場合作販賣許多種類的蔬菜給民眾，讓民眾的選擇性變多且現在許多的便利商店都可以買到這些新鮮的蔬菜。 現在已經越來越多民眾開始重視健康，在飲食方面會有許多的改變，開始多攝取蔬菜與水果，但由於現今上班都非常的忙碌導致許多上班族多是以外食為主，較少攝取蔬菜與水果，而許多民眾又想要做到均衡飲食，就會去便利商店購買沙拉來補充蔬菜的不足，因此便利商店也推出多樣化的沙拉來供民眾挑選，既方便又都可以攝取到營養。 從以往的研究大多數都是以問卷的方式去了解消費者的購買意願，而本研究則會進行電子發票的真實驗證，能了解真實世界裡消費者的購買行為。
並列摘要
As far as the modern people life level start higher meanwhile consumer start to focus on product healthy and security and the problems of food security appear again and again recently years. The quality management of food has been producing a lot of problems. People start to focus on food and health so they will pay more attention on the food source. People want to know the source of vegetables and they will feel more save what they eat. The convenient stores excavate this business and cooperate with no poison farm to sell a lot of organic vegetables to people. People can buy a lot of fresh vegetables and have more chance in the convenient stores. Nowadays people start to focus on health and have a lot of change on food aspect that they start to eat vegetable and fruit. The office workers are all very busy so they always eat out and lack of eating vegetable and fruit. Many people still want to balance their diet so they will purchase salad in convenient store to supplement the vegetable. Therefore convenient store supply diversity salad and can provide people to select and it’s very convenient and can absorb nutrition. Most of research all use questionnaire to realize the consumer buying intention. The research will use electronic invoice to prove it and realize the consumer buying behavior.