探討台灣智慧型手機產業的最適決策模式 —以宏達電公司為例

The Optimal Strategy of Taiwan Smart Phone Industry ---A Case Study of HTC Corporation

林威宏(Wei-Hung Lin)

指導教授 ： 陳宜棻

中原大學/商學院/國際貿易研究所/碩士(2009年)

https://doi.org/10.6840/cycu200900988

摘要

中文摘要

近年來，由於科技技術的進步，操作系統的廠商提供了更多附加行動電話服務，使得行動電話不再只是撥打的功能而已。許多的廠商如手機、3C產品、甚至電腦軟體製造廠商，對於此項新產品可能開創新的市場潛力，均寄予相當的厚望。而此一有別於傳統富含多媒體、多功能及開放系統的手機稱之為智慧型手機。
智慧型手機產業未來的發展前景漸趨繁榮，但台灣通訊設備廠商多以承接國際大廠的訂單為主，因此主要的型態仍以代工製造(OEM)或設計代工(ODM)為主，發展自有品牌(OBM)的廠商並不多，面對國際上新興國家的崛起，如何有效的革新或做產業轉型、移轉等的決策，皆是對企業的一個重大考驗，因此，若能提供一個有效的策略模式於企業，將可使企業在最佳的時機制定出決策。
本研究之目的擬從企業所存在之內部競爭能力配合外部環境的考量下，透過德爾菲法找出智慧型手機產業的關鍵成功因素為何，以專家意見所認定之關鍵成功因素建立企業現行所應採行的策略模式，進行理論及實証上之深入探討。
本研究結合德爾菲法與網絡程序分析法以建構出智慧型手機產業之決策模型並計算出每個準則、次準則之間的權重比例，找出智慧型手機產業的最適策略。研究中以宏達國際電子公司作為本研究之個案分析，研究結果指出智慧型手機產業會趨向於整合型手機，發展卓越功能會是最適之策略方案。

關鍵字

智慧型手機 ； 關鍵成功因素 ； 網絡程序分析法

並列摘要

Abstract

In recent years, because of the advance of technology, the operation system manufacturers offered more pluralistic mobile service, likes: SMS, MMS, and even video-communication etc., making the mobile phone not only had the function of calling. Lots of manufacturers such as mobile, 3C and computer software had more expect to the market potential opened up by the new products. This was different from the traditional multi-media rich, multi-function mobile phone and open systems, it called smartphone.
The development of smartphone is prosperous in future. Many smartphone manufacturers in Taiwan take order from large international companies, the main type of manufacturing is still OEM or ODM, and few manufacturers develop own-brand. If we can provide an effective strategy in the business model to enterprises, they will enable to make a best decision in time.
The purpose of this research is from the perspective of CSFs and the based on the existing internal capabilities of enterprises with external environment that enterprises should adopt the model of operation to carry out theoretical and empirical on the In-depth discussions.
This study combines Delphi method and analytic network process (ANP) model to build up the decision model and calculate the weighting of every criterion, sub-criterion and the optimal strategy of smartphone industry. Then we use the HTC Corporation to be our case study. The result shows that the development trend of smartphone industry is the integration of mobile phone. The excellent functions strategy is the optimal strategy for the implementation of the alternatives.

並列關鍵字

Critical success factors ； Smartphone ； Analytic network process (ANP)

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