臺北市女性服飾市場之流動性分析

A study of Taipei Women’s Garment Market

張雅婷(Ya-Ting Chang)

指導教授 ： 陳其澎

中原大學/設計學院/室內設計研究所/碩士(2009年)

https://doi.org/10.6840/cycu200901303

摘要

女性服飾之流動意指服飾從製造到販售的過程中所經歷過的一連串空間與地理的位移。由於在1960年前的臺灣女性多擁有裁縫的技能，因此一般女性獲得服飾之方式多為自己製作或至裁縫店訂製。到了1960年後，因為臺灣社會經濟起飛，加上政府積極地發展紡織及服飾製造業，因此服飾的產量大為提昇，故服飾開始在臺灣的女性服裝市場販售也銷售至國外，而大部分女性始至服飾市場購買所需要之成品服飾。本文即將媒體（電視、雜誌、網路）傳播作一歸納及分析，以理解西方的流行風潮如何藉由媒體傳播至臺灣，及西方流行時尚與臺灣流行時尚同步化的過程。再者歸納臺灣女性由清朝至現代的服飾製造史，並將其作一簡單的紀錄。第三則是研究臺北市內的女性服飾市場移轉過程，自1960年代的城中市場至現今的五分埔服飾商圈，及1990年代後國際型女性服飾批發商圈的流動與位移。第四則將臺北市內女性服飾販售的實體通路及網路拍賣等虛擬通路作一統整。本研究採質性研究法中的蒐集資料法，歸納所有包含女性服飾資訊及市場發展之相關文獻，並採取訪談方式及與女性服飾市場內工作業者、周邊居民、消費者等進行對話，期能以本論文詳實地記錄的女性服飾之流行資訊流動及服飾成品流動之真實面貌。

關鍵字

流動 ； 女性服飾 ； 五分埔 ； 網路拍賣

並列摘要

The circulating of women cloth indicates a serial process involving time and space form manufacture to merchandise. Due to acquiring a miscellaneous lot of skill for weaving before 1960, as a result, women dress themselves in a self-made or tailor-made way. Taiwan government, owing to the economic uproar after 1960, aggressively expands the weaving and textile manufacture, and thus the productivity of cloth has been increasing upgraded. Since accessories sold from country to country could properly match the dressing, women tend to purchase those items as well as clothes. This study, in terms of mass media such as television, magazines, and network, makes an analysis and conclusion in an effort to figure out how western style influences Taiwan and therefore results in fashion simultaneously spread across Taiwan and the world, which thus indicates that the standard of beauty and fashionable dressing code make no discrepancies from area to area or from country to country. Also, with respect to Taiwan dressing manufacture, the research attempts to briefly and diachronically record from Manchu Dynasty to the present. The purpose of the present study is to investigate the movement of Taiwan female dressing market which is originally from west to east by the center of WuFenBu district, and after 1990 the circulation and movement of cross-cultural manufacture together wholesale dealer. More, I will explain the online shopping as the main means to circulate those textile goods. The methodology is to review the previous literature and studies, also including the talk with people living near the shopping mall and consumer. Since nowadays women dressings are mostly obtained internationally, the way to create goods and purchase them have been widely researched. Hope more detailed information and fact could be shown in the present study.

並列關鍵字

Online auction ； Wu-Fen-Pu ； Female garment market

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