摘 要 隨著國民所得以及生活品質的提升,民眾對於旅遊的需求已經超越過去走馬看花、當天往返的型態,透過多天數、並與實地生活深切結合的民宿旅遊成為目前旅遊的重要方式;而其中與當地產業結合,形成所謂的體驗型民宿將是未來提升民宿品質的重要一步。 所謂體驗型民宿,也就是讓民宿住宿者透過實際親身操作、學習、體會、感受,讓遊客除了在休閒外,更透過深度體驗,得到知識以及氛圍上的滿足,更進而對該民宿與當地環境產生連結價值、認同與忠誠度;而在此目的下,如何設計出符合消費者需求觀點的體驗空間,包括:自然的體驗、教學的體驗、住宿的體驗、消費的體驗、創意的體驗以及通用的體驗等,將是本論文的研究重點。 民宿體驗環境的設計重點在於:除了基本上必須滿足住宿者在整齊、清潔的要求外,在於學習體驗過程當中,如何透過室內外環境的整體設計與規劃,吸引住宿者的學習興趣,並適度與住宿空間的整合;而對於不同住宿客群以及學習體驗內容,也必須有不同的空間設計概念,才不致於出現突兀的空間規劃結果。 本研究並嘗試從使用、美觀、通用以及在地產業等角度進行探討,且選擇具有代表性的體驗型民宿個案,從中分析體驗型民宿室內外環境的關鍵問題與重點。本研究篩選了台灣北、中、南三區域,結合在地休閒農業產業、體驗活動以及民宿經營,選擇各一個民宿業者做為本研究之個案(包括:宜蘭縣大同鄉玉蘭休閒農業區的「茶之鄉休閒民宿」、苗栗縣大湖鄉薑麻園休閒農業區的「雲洞仙居休閒觀光農園」以及台南縣東山鄉的「T2 Coffee之山中小屋民宿」),研究個案篩選原則包括:1.經營者是世居於此的在地農民;2.民宿未由專業建築或室內設計師進行空間規劃設計;3.經營者強烈的理想性與參與熱情;4.結合在地智慧,在空間陳設發揮自有創意;5.自有農園,並結合在地產業的各種體驗活動。 透過本研究歸納出滿足民宿經營者以及消費者兩個層面,體驗型民宿所應有的環境與空間規劃準則,做為目前民宿業者經營提升以及未來潛在經營者的空間規劃依據。 關鍵詞:休閒農業、體驗經濟、體驗民宿、通用設計、室內設計
ABSTRACT The demand for tourism and sight-seeing has been changed from just look around in a short stop to a deeper insight and feel the inner peace from natural environment. Especially the uplift of the quality of life, the 2-day pension is the main tour type nowadays combined with activities according with experience economy. The “Experiencing Pension” means tourists living in pension can have value-added by knowing the local industry through DIY, learning, sensing, feeling etc. The guest of the experiencing pension will have a more self-recognize, satisfied with knowledge, feeling the hospitality the local environment and pension hosts. Three experiencing pensions in North, Middle and South of Taiwan are the research cases. All these three pensions have following characteristics: 1. the owners are local farmer living locally for a long time, 2. the pension are not officially designed by any professions, 3. Owners of the pension have enthusiasm and provide variety of DIY activities. Research cases will be examined by six critical aspects including the experience of nature, educating, living, consumption, creative and universal design. The environmental design principles are outlined from function, esthetics, universal design and industry point-of-views. The guests will have a lasting memory if they can really experience the local industry by DIY, interacting with the enthusiasm of the owners, learning the knowledge, feeling the atmosphere of the nature. The value added of the pension will be realized. Keywords: leisure agriculture, experience economy, experiencing pension, universal design, interion design