- 學位論文
升大學文理補習班產業商業模式之探索性研究 —以陳立文教機構為例—
A Exploratory Study of Business Model on Cram School Industry: Case Study on Chen Li Cram School
摘要
由於服務業的品質與特定服務人員息息相關，如何調和人員與系統的和諧運作，是那些以服務為核心的企業的關鍵成功因素。當組織發展時，如何給予發展組織的專業人士適當的激勵，以創造組織的最適發展，是本研究所關心的重要問題。不過當特定的服務品質由特定人員組成，如何避免組織或管理系統被特定人士挾持，亦即產生所謂的人員專屬性的問題，造成分利結構的錯誤設計，是在激勵之外，另一個必須考慮的問題。 因此，在設計以服務為核心的組織系統時，如何在激勵與治理的兩難之間形成平衡，是一個必須嚴肅面對的問題。本研究以唯一橫跨台灣全區經營的數學家教班為例，探討其在發展橫跨各縣市的補教機構時，如何在有效激勵與有效管理之間產生一個有效的服務管理系統的重要因素。也利用對補教機構的研究，一窺台灣近年教育改革的成效與弊病。 本研究分析發展出以下命題： 一、當考試的變化程度或者考試題型趨勢變化愈大，在補習班的分校經營上，應該以非整合的方式經營。 二、當補習班的教學內容品質愈標準化，就愈傾向於整合；當各地教學的內容差異愈大，就應該以非整合方式激勵各地發展出適應當地的教材與教法。 三、對開創新教學內容、打開新市場或是發展新教材等具有開創型教師，應該給予適當的誘因激勵。對這些具有創業特質的教師或管理人員，應該給予適當的產權誘因。 四、新對那些愈具開創性、與總部距離愈遠、教學的科別愈複雜，或是愈難管理的分校，總部對其整合的程度愈低。
並列摘要
Because quality of service and specific service personnel are closely linked, how to harmonize personnel and system is the crucial successful element of those enterprises which take services as the kernel. When the organization is developing, how to encourage those specialized staffs adequately to create the optimal development of organization is the key issue of this study. However, when we face a situation that particular quality of service provided from particular personnel, how to escape from an organization or a managerial system being hold up by specific personnel, i.e. the problem of asset specificity. This kind of problem will result in wrong design of value appropriation structure, and this is another problem we should take into account beside encouragement. Therefore, when designing an organizational system which takes service as the kernel has to solve the dilemma of encouragement and administration is a problem we have to face seriously. This study takes mathematics cram school which is the only one operates across the whole Taiwan for example. We investigate how to bring an important factor of effective service management system forth between effective encouragement and effective management when this cram school expands institutions across different counties and cities. Also, we make use of this study to see effects and disadvantages of Taiwan’s educational reforms in recent years. According to analysis from this study, the propositions we develop are as follows: Proposition 1: When degrees of examination or examination questions vary more largely, one should operate an institution by adopting non-integrated approach. Proposition 2: When quality of a cram school’s teaching contents become more standard, it tends to be integrated more closely. When teaching contents among institutions become more different, one should adopt non-integrated method to stimulate every institution to develop their own teaching materials and approaches. Proposition 3: One should give Created teachers who are capable of creating new teaching contents、 opening new markets or developing new teaching materials suitable encouragement as an inducements. One should give those teachers and managerial personnel who own traits to start an enterprise appropriate property rights as inducements. Proposition 4: The degree of integration from headquarter to local institutions will be lower when those institutions are more creating、 far from headquarter、 more complicated of their teaching subjects or harder to manage.