- 學位論文
老屋新生命-背包客民宿分析與品牌視覺識別系統設計
Old house reuse -Backpacker hostel analysis and brand visual identity systems design
摘要
老屋的維護或再利用形成一股趨勢，不僅得以讓過去的文化歷史得以保存，結合商業更擦出不同的火花，再加上國內觀光產業的發展伴隨著旅遊活動的提升，現代人旅遊不只是釋放壓力增進人際，更是突顯個人特質的最佳選擇，獨自環島旅遊的背包客族群就有大幅的成長，旅遊的蓬勃更帶動旅宿業，民宿則帶動地方文化產業，因此本研究將老屋與觀光文化結合，設計背包客民宿品牌創作。 本研究藉由文獻探討搜集背包客旅遊形態及品牌識別..等相關資料，透過背包客民宿的案例分析、採訪結果，結合自家老屋進行背包客民宿品牌識別設計創作，期望藉由本研究分析現金背包客民宿的市場導向與消費者的影響，以及背包客民宿的品牌視覺系統，鞏固創作基礎，以達到賦予老屋新生命的目的。
並列摘要
Maintenance or re-use the old house to form a trend，not only to let the past be preserved cultural history, combining business more different spark clashes，coupled with the development of the domestic tourism industry，along with the upgrading of tourism activities，modern tourism is not just to release the pressure to enhance interpersonal，it is the best choice to highlight personal qualities alone backpacker travel around the island populations have grown dramatically，booming tourism industry has driven visitor accommodation，B&B is to promote local cultural industries，this study will old house culture and tourism combine creative design Backpackers B&B brand. According to the literature research of Backpackers type， brand identity and other relevant information，we want to use the Backpackers B & B's case studies and their interview results，in order to combine their own old house to execute the identification of Backpackers B &brand design creation. To this end，we purpose to achieve giving the new life to the old house by analyzing the expectation of the Backpackers and B&Bs relationship with the influence between the market-oriented and consumers in nowadays，and help consolidate the foundation of creation by backpackers B&B brand vision systems.
參考文獻
延伸閱讀
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