台灣懷舊商品之互動網站創作研究

A Creation study of Interactive Website Design in Taiwan Nostalgia Commodities

丁雅玲(Ya-Ling Ting)

指導教授 ： 吳鼎武

中原大學/設計學院/商業設計學系/碩士(2006年)

https://doi.org/10.6840/cycu200600381

摘要

隨著時代的交替與變遷，人們對於現代經濟不穩定及未來生活的不確定感，因而觸景傷情或在不自覺的情況下，懷念起過去的生活引發懷舊情緒，發現整個大環境儼然已受到一股懷舊風潮的影響，帶動懷舊主題的消費市場需求。觀看行銷媒體通路以各種手法相互競爭；不外乎在電視、網路、商品包裝的應用，甚至是懷舊主題餐廳的熱潮等。現今，網際網路的快速便利、無時空的特性，已逐漸普及於人類的生活之中。環顧國內，雖有許多類似介紹台灣主題的網站，但大多僅以偏向文字內容介紹，並沒有系列通盤完整於懷舊商品方面的領域。本創作研究期望可透過數位媒體使懷舊主題使其以更精緻的視覺設計多元化的呈現，創造了許多的新印象、新話題。
本創作研究針對懷舊情緒分析、蒐集統整各類懷舊商品、探討人們生活與商品之關聯，及網站互動設計之相關文獻，窺探台灣懷舊商品的緣起與演進。創作部分根據所蒐集文獻資料，針對食、衣、住、行、育、樂之生活應用範圍，運用數位媒體多元化技術層面與互動設計，以及不同主題館的形式，鎖定本創作內容範圍規劃一條懷舊商店街，其包含五個主題館；有柑仔店（介紹童玩、相關早期食品、看板等）、布莊（介紹台灣早期服飾）、戲院（介紹台灣戲院、電影海報等）、百貨藥品（介紹藥品、百貨用品等）、布袋戲（介紹台灣布袋戲偶等）。將懷舊商品透過互動、即時、數位的方式重建、保存，創造一個專屬台灣懷舊商品互動式網站。
希望藉由此創作研究，宣傳並發揚台灣早期商品文化與資產的歷史資源，讓人們能保有早期年代的記憶，對於台灣的懷舊商品，仍有一份懷舊之情，也可提供對懷舊商品有興趣者進行知識分享與交流，透過網路的媒介普及於人類的生活之中。

關鍵字

介面設計 ； 懷舊 ； 互動設計

並列摘要

With the changing and transition form generation to generation and uncertainty to the economics and future during this turning over era, a nostalgic emotion is easily triggered off unconsciously while glimpsing some sights or objects from the old time. Overwhelming by this nostalgic proneness, it stimulates the needs of specific market for nostalgic products. To analyze the approach, channel and strategy on the competitive marketing, most common use of this idea could be found on TV programs, website or the packing of the product and even the trend of old-fashioned restaurants. Nowadays, these traits of far-reaching, rapid and convenient contributing to the internet have been applied to people’s daily life. When roving about nostalgic products in Taiwan, there is only limited print introduction without an over-whole series scheme in this category. Throughout this study, there is an expectation to convey a new impression and a new topic for the nostalgic concept by delicate and diversified virtual design through digital media.
This study is aimed to trace back the trail of Taiwanese old-fashioned products and its development by means of analyzing the nostalgia appeals, the connections between people’s living and the products and the interaction design of the website. Consequently the data collection is mainly from documents related to the concept applied to consumption, clothing, living, culture or entertainment. In addition, this study examines the application through digital multi-media technology and interaction design or the representation of a theme house so as to plan a nostalgic theme street website with five theme houses. They are the corner shop with snacks, toys or signboards, the clothing shop demonstrating clothes at that time, the theater introducing old movies and movie posters, the pharmacy displaying medicine and groceries, and the Muppet Show exhibiting Taiwanese Muppets respectively. This website is expected to preserve and rebuild a customized interactive website to preserve and promote Taiwanese ancestral products through interactive, instantaneous and digital means.
Behind this creative plan, there is a prospect to encourage cultural heritages of Taiwanese ancestral products by recalling people’s memories of ancient times as well as activating nostalgic appeals to these products. Last but not least, the website could serve as a platform for knowledge and experience exchange of the nostalgic products to introduce this concept through internet to our common daily lives.

並列關鍵字

nostalgia ； interaction design ； interface design

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