- 學位論文
品歐家具網站設計創作
The Creation for official website of PIN-OU FURNITURE(P.O.F)
摘要
網際網路興起不僅改變人們的生活，也改變了企業傳統行銷方式，因而促進電子商務的發展。消費者可不受限地點於任何時候透過接觸網際網路認識產品進而購買。而利用網路行銷的公司在營銷成本與人事成本也相對減少支出。 透過文獻探討與案例分析，整理收集現階段知名家具廠家的特性與銷售內容做資訊彙整、收集網站設計及圖表設計的版面規劃，從中交叉分析出可供日後創作的資料。參考國外成功案例如MOOOI、丰巢家居、囍樹設計等設計方式，最後執行實際創作。創作重點以圖像介面輔助文字和圖表設計簡化家具資訊為主，試圖達到縮減繁瑣文字介紹的網站設計，內部部分將會細分產品不同風格來劃分進而與其他廠家比較出差異化。 基於本創作者任職於家具公司網路行銷部門，希望藉由所學讓公司在透過網際網路結合多媒體特性，進而提升公司官網形象與行銷方式的管道走向多元化。
並列摘要
The rise of the Internet not only changes people's lives, but also changed the traditional way of marketing, and thus promote the development of e-commerce. Consumers may purchase at any time by contacting the Internet at any time. While the use of online marketing companies in the marketing costs and personnel costs are relatively reduced expenses. Through the literature discussion to explore and case study, finishing the collection of well-known furniture manufacturers at this stage the characteristics and sales content to do information collection, the collection of website design and graphic design layout planning, from which cross-analysis for the future creation of information. Reference to foreign success stories such as moooi, Fuhaus, cizoo&co design methods, the final implementation of the actual creation. Creative focus to the image interface to assist the text and graphic design to simplify the main furniture information, trying to reduce the cumbersome text description of the site design, the internal part of the product will be divided into different styles and then compared with other manufacturers to differentiate. Hoping to help the company through the Internet with the combination of multimedia features, and thus enhance the company's official website image and marketing channels to diversify.