- 學位論文
台中市清水區旅遊網站設計創作
The Creation for a Travel Website of Qingshui District in Taichung City
摘要
台灣319個鄉鎮市中，多數鄉鎮面臨鄉村邊緣化的命運，只是每個鄉鎮皆有其特殊自然景觀及人文特色，形成正所謂的「小地方，大特色」，這些特色都是該被注意、認識的；因為一般的觀光已不敷國人的基本休閒需求，而這些富有「鄉村性」(rurality)的鄉村旅遊所擁有的獨特自然與人文資源，正好吸引著那些想遠離塵囂、遠離都市叢林、遠離壓力的都會現代人。 基於本創作者和台中市清水區的地緣關係，深深感受清水是個擁有地方特色的小鄉鎮，且有鑑於目前政府一直倡導的「地區產業振興」、「地區活化」，配合鄉村旅遊的熱潮，本創作利用網際網路結合多媒體特性，有別於一般附屬於地方政府網站的觀光行銷，設計一專屬清水區的旅遊網站。 透過文獻探討和案例分析，整理出清水區的資源且找出可能發展的鄉村旅遊，蒐集網站設計相關理論作為創作理論依據，亦分析數個觀光網站甚至其他類型網站，以期找出一個完善的觀光網站互動介面和導覽架構，作為本創作發展的可能性參考。 在創作的部分，重新定位清水地區給人的記憶印象，在網站風格、色彩運用以及圖像設計上，使人感到輕鬆活潑亦有鄉村寧靜舒適的感受，在導覽選單設計上也嘗試特殊造型，配合其動態呈現，賦予選單另一層圖像設計意義，旅遊資訊內容上以不同以往的介紹方式，想帶給瀏覽者一個全新的閱讀感受。網站部分內容採用FLASH動態呈現，在資訊內容上可做點選及互動，增加瀏覽網站時的趣味，資訊點選的互動亦使版面編排更靈活。 本創作透過網站設計，嘗試將鄉村旅遊的推廣和網際網路的無國界作連結，希望透過網站的瀏覽和點選互動，使更多人以另一種方式了解、認識台中市清水區，更盼為台灣推廣鄉村旅遊盡一份棉薄之力。
並列摘要
Amongst the 319 villages, towns and cities in Taiwan, the majority of towns are facing marginalization. It should be understood that every town contains its own specific culture and environment. This includes the natural landscape, people, and all other features however big or small they might be. These aspects ought to be recognized. The tourism industry has inadequately meet the needs of the Taiwanese general public. Taiwan has its own unique nature, people and resources, which are enriched with rurality. This is attractive to urban residents who want to escape from the hubbub of city life, the urban jungle and from pressure. This town travel upsurge combined with the programs the government is advocating (“revitalize regional industries” and “activate region”) has lead the author to design a travel website for the deeply felt Qingshui District. This is a small town in Taichung City enriched with regional features. The creation of this travel website using multimedia features is specifically designed to differentiate itself from the local government subsidiary website. Literature reviews and case study analysis allowed information to be gathered about Qingshui and emerging trends in rural travel. Web design and design related theories have also been gathered alongside analysis of multiple tourism websites and even other website categories used as references, in order to discover a perfect interactive interface and navigation structure. The creation of the website for the Qingshui District aims to persuade and encourage users to change their ideas about the area. This is reflected through the style of the website, the usage of colors and the graphic design elements which combine to produce a lively rural feeling. In addition, unique animated shapes coordinate within the design of the navigation pane to convey another layer of meaning, producing a whole different feeling. Partial content uses FLASH animation which can also be ‘clicked’ and produces a more enjoyable and interactive experience for the user. This also makes the layout more flexible. The creation and design of the website has attempted to promote travel to Qingshui throughout the world. Hopefully with a ‘click’ and interactive website browsing, more people can understand the Qingshui Disctrict in Taichung City in a new and different way as well as promoting rural travel in Taiwan.