- 學位論文
臺灣琳閣茶莊包裝視覺設計與展示創作報告
The Packaging Visual Design and Demonstration for the Lin-Grail Tea Company in Taiwan
並列摘要
The tea industry in Taiwan has become an important agricultural industry due to the development of drinking habits and promotion of health care. The increased frequency of cross-strait commercial exchanges has greatly affected the value of tea products in traditional industries in Taiwan. The purpose of this study is to create a complete set of plans for the tea industry in order to acquire a higher agricultural economic value for the Taiwanese tea culture. A virtual "Lin-Grail Tea Company" is generated to plan the new packaging visual design. By carrying the same nature of competitive advantage, this study is seeking to attract young groups of general consumers and mainland tourists to generate competitive through packaging visual design new products and interactive display multimedia design. During the promotion of the visual design of packaging of the Lin-Grail Tea Company in Taiwan, a new product with a new packaging was developed and an interactive multimedia design was displayed. The two stages have formed the integrated design of the study. Due to the insufficiency of the professionality of Taiwanese farmers to design their own packaging, not only the establishment of a packaging and display design elements is an important task, but also the physical environment demonstrate ways of marketing. The collection and discussion of the data from industry market and the related information should adjust appropriately at any time in response to social and humanity changes in order to have technological literacy, international macro design and product marketing, and diverse thinking directions.