摘要
臺灣原住民的圖騰文化具有強烈的神祕感與幻想空間，不論是在紡織、雕刻、服裝、刺青......等等方面，都有其獨特的幾何圖形與文化意義，而這些圖騰不僅豐富更是讓人看了覺得印象深刻且著迷；對於歷史悠久的原住民所發展出來的各個不同族群也都有屬於他們自己的文化風格與文化藝術，以圖騰創作為例，他們將圖騰紋於臉上，也把圖騰縫製於衣服與布料上，甚至是雕刻在祖靈柱、門扉上......等等，其中這些圖騰中也都各有其意義與故事的存在，因此我們也可以說這些文化是台灣重要的瑰寶，而後也成為現今許多產品的仿效風格， 使得沒落的文化資產與藝術崛起，順勢產生了許多文創商品，台灣原住民社會蘊藏著多元的文化知識庫，造就出許多的特色商品，舉凡雕刻、編織、珠藝......等等，結合歲時祭典、神話傳說這樣的故事行銷，成為特色產業的意象符號；基於此，為了拓展原住民文化在現代社會的發展空間，提升生活品味與社會文化層次，文化創意產品的開發與設計是必要且可行的。
並列摘要
Taiwan aboriginal totem culture with a strong sense of mystery and fantasy space, whether in textiles, sculpture, clothing, tattoos ...... etc., has its own unique geometry and cultural significance, not only these totems rich more people saw that impressed and fascinated; various ethnic groups for historic aboriginals have also developed a culture of their own style and culture and art, totem creation, for example, they will land on the totem face, but also the totem sewn on clothes and fabrics, and even ancestral spirits carved columns, doors and so on ......, wherein the totem also have their own existence and the significance of the story, so we Taiwan can say that these are important cultural treasures, then has become today many products emulate the style, so the decline of cultural and artistic assets rise, homeopathy produced many cultural and creative goods, Taiwanese aboriginal community bears a multi-cultural knowledge base, creating many of the characteristics of goods covered the carving, weaving, beads, etc ...... arts, combined with the age of the festival, this story marketing myths and legends become Imagery specialty industries; based on this, in order to expand the aboriginal culture development of modern society, to enhance the lifestyle and social and cultural levels, cultural and creative product development and design is necessary and feasible.