快時尚與慢時尚設計論述

隨著科技進步，我們的生活越來越便利，一開水龍頭有乾淨的水源、夜晚有明亮的燈光、交通便利的臺灣北到南不用兩個小時，所有人的生活步調越來越緊湊，經濟繁榮追求速度，延伸出速食文化、快時尚、科技日新月異….而追求經濟快速成長，生產製造背後對環境大肆的破壞，生活機能的便利而我們開始失去思考的能力，當生活品質越來越好，人們應該慢下來開始省思，意識到生活環境正遭受著人類大肆破壞，我們應該為子孫著想，並且還給大自然最原始的模樣。本篇使用次級資料分析法探討時尚品牌在產業鍊每個環節對於永續的做法，並以深度訪談法利用半結構式訪談一對一的方式，透過消費者與品牌端的訪談者，根據訪問大鋼進行初步訪談，再根據訪談過程將問題放大或是更專精的討論出問題與想法，探討出快時尚在做永續設計的話還算快時尚嗎？快時尚做綠色行銷是本質的改變還是虛有的表象？慢時尚的出現對社會的影響，以及未來是否成為趨勢呢？訪談對象為男、女消費者還有男裝、女裝品牌方，一起探討關於快時尚及慢時尚在產業鍊的看法、永續環保的作法以及消費者購物思考模式、產業鏈等問題。兩方的立場與思考方式不同，利用質化的研究方式進行綜合分析與統整，訪談過程中有感受到世代的變遷，對於消費者需求的因應變化找到最佳的平衡，我們都在這個資訊爆炸的時代下適應、意識、學習、變化，不斷的蛻變，也努力為未來留下一個美好的地球。

關鍵字

快時尚；慢時尚；永續時尚；綠色行銷

並列摘要

With the advancement of science and technology, our lives are becoming more and more convenient. There is clean water at a tap, bright lights at night, and convenient transportation. It takes less than two hours from north to south in Taiwan. Everyone’s life pace is becoming more and more compact and economical. Prosperity pursues speed, which extends the fast food culture, fast fashion, and the rapid development of science and technology... and the pursuit of rapid economic growth, the massive destruction of the environment behind production and the convenience of life functions, and we begin to lose the ability to think, when the quality of life becomes more and more Well, people should slow down and start thinking, and realize that the living environment is being devastated by human beings. We should think for our children and grandchildren and give nature the most primitive appearance. This article uses the secondary data analysis method to explore the sustainable practices of fashion brands in each link of the industry chain, and uses in-depth interview content through consumers and brand-side interviewers, using a semi-structured interview one-to-one method, according to the interview Dagang conducts a preliminary interview, and then enlarges the problem according to the interview process or discusses the problems and ideas more professionally, and explores whether fast fashion is still fast fashion if it is doing sustainable design? Is fast fashion's green marketing a fundamental change or a virtual appearance? Will the emergence of slow fashion have an impact on society, and will it become a trend in the future? The interviewees were male and female consumers, as well as men's and women's brands, and discussed about fast fashion and slow fashion in the industrial chain, sustainable environmental protection practices, consumer shopping thinking mode, industrial chain and other issues. The two sides have different positions and ways of thinking. They use qualitative research methods to conduct comprehensive analysis and integration. During the interviews, they feel the changes of generations. We find the best balance in response to changes in consumer needs. We are all in this information. In the exploding era, we are adapting, conscious, learning, changing, constantly changing, and striving to leave a beautiful earth for the future.

並列關鍵字

Fast Fashion ； Slow Fashion ； Sustainable fashion ； Green Marketing

參考文獻

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