- 學位論文
運用動物角色於社群媒體「動物世界」之視覺創作設計
A Visual Design with Animal Characters used in Social Media - "Animals' World"
摘要
在《青春共和國》雜誌「二○一六年輕世代五大挑戰」專題調查中發現，高中生並非不願意瞭解國際上發生的重大事件，而是因為他們沒有優良的管道能夠吸收相關資訊。「動物世界」為一新創社群媒體，創辦人對於台灣年輕學子的國際視野不足而深有感觸，為了提供年輕世代一個優良的國際新聞平台，「動物世界」因此而誕生。本研究者與創辦人合作，負責該社群媒體視覺形象建立與國家動物角色設計的任務。 團隊首先選定的國際時事專案為二十國集團領導人峰會（G20），在各項國際事件中，國家體必定是不可或缺的重要角色，就像故事中的主角們一樣。因此在本創作中，藉由社群媒體視覺識別系統、資訊圖文中角色設計以及擬人化動物角色設計等案例分析所得出的結論，進行設計規劃與執行。除了視覺識別系統的建立，便是將二十國集團中的國家體，轉化為可以受到年輕族群喜好的擬人化動物角色，探尋吸引年輕世代的視覺風格，並打造「動物世界」能與其他社群媒體做出區隔的專屬特色。
並列摘要
According to special topics “5 Challenges for young generation in 2016” in the “Oursedu Magazine”, the students who were in senior high schools and colleges tried to follow up the international events but without good resources to get the information. Due to the situation, the social media startup “Animals’ World” was born. The cause of the excellent international news platform was to arise the young generations who were born after 1990s international perspective by providing the global breaking news to read. With the cause, the founder of Animals World cooperated with the designer who was in charge of the visual identity and the character design of the social media. The aim of the project is to do visual identity and character design. First, the team collected and organized the cases of famous social media brand visual identity, analyzed the advantages and design style of the brands to create our authentic visual identity. Building up good quality news infographics, “character design” is the most necessary issue for the media. We would decide to focus on the international interaction between the countries of G20 (Group of Twenty). To attract the young generation, we transferred the countries of G20 into animals with anthropomorphic method. In conclusion, the “Animals’ World” intended to do brand segmentation from other social media and aroused the young generations‘ international awareness successfully.