本研究旨在找出技職教育校外實習之工作體驗來評估其實習滿意 度,其次,探討各項體驗對實習滿意度的影響效果,比較不同背景特質學生在滿意度的四個評量指標上是否存在顯著的差異性,最後提出研究結論與建議,以供學校與業界未來合作規劃校外實習制度的參考。在國立高雄餐旅學院的個案研究中發現:(1)校外實習生體驗之因素,可以歸納為「感官」、「情感」、「思考」、「行動」與「關連」五大構面,除「關連」構面對「專業成長」的影響效果不顯著外,其餘構面均對「學生滿意度」中的「整體滿意」、「就業幫助」、「專業成長」、「推薦介紹」均有顯著的正向影響。(2)不同「學制」,在「專業成長」方面有顯著差異,不同「學制」、「科系」、「實習機構所在地」,在「 推薦介紹」上有顯著差異。
The purpose of this research is to try to build a theoretical model to integrate the relationship between experiential marketing and internship programs in Vocational Colleges. It is hoped that the result can offer suggestions on how schools and hospitality-related industries can plan better internship programs in the future. As a result, this paper involves a case study of National Kaohsiung Hospitality College. The major findings are as follows. First, five different types of experiences, including sensory (SENSE), affective (FEEL), physical (THINK), behavioral and lifestyle (ACT), and social-identity (RELATE) are examined in regard to how they are effective in promoting positive factors that contribute to overall satisfaction, obtain employment, professional growth and providing strong recommendations. Second, different of school programs have significant differences in their internships which give students different professional experiences, and differences of school programs, departments and places are perspectives and opinions about the establishments in which they work.