全球人口老化的現象日益嚴重,我國在民國82年時也成為高齡化社會之ㄧ員。因為國人居住型態改變與進住機構養老之比例逐年上升,加上嬰兒潮世代擁有高消費能力、自主意識濃厚、屆臨退休年齡等特質,所以在嬰兒潮世代選擇進住機構式養老之相關議題值得來深入探討。而我國業者經營養生村型態與國外相異,故本研究希望透過文獻探討,歸納整理國內外經營養生村之型態,並了解影響嬰兒潮進住選擇養生村之因素,希望研究結果可提供業者、政府單位與對嬰兒潮世代研究有興趣者參考。 研究方法問卷調查方式,並以41-60歲間嬰兒潮世代的高雄市民為實證對象,研究結果歸納出以下發現,「重要群體意見」、「刻版印象」、「社會參與」、「財務後盾」、「緊急狀況處理」是嬰兒潮世代進住選擇養生村的主要影響因子,並且不同「年齡」、「月所得」、「配偶教育程度」在進住意願有差異;不同「月所得」、「教育程度」、「配偶教育程度」在進住可能性有差異,並且嬰兒潮世代選擇以「月租型」經營型態之養生村比例為最高。 最後,本研究對政府、欲/已興建之業者與欲進住之消費者提出相關政策、實務之建議,以供參考。
Aging of population has been a worldwide phenomenon. Taiwan has also become one of the aging societies in 1993. However, the life style of seniors has changed and the intention of living in the long-term caring institutions has grown up. In addition, the baby boomers who have the better financial conditions, egocentric thought will also be retiring in a few years. Therefore, issues related to the factor of residing at senior hotels of baby boomers should be worth of studying. Furthermore, the operation of senior hotel varies. It was the objective of this study to investigate the factors influencing the intentions of baby boomers residing at senior hotels. This study investigated citizens who are between 41-60 years old and live in Kaohsiung city. The study found that there are 5 factors such as 「important group’ s opinions」、「stereotypes」、「community involvement」、「financial support」、「emergency handle’ s ability」. In the dimension of personal backgrounds, 「age」、「income」、「education」、「spouse education」, significantly differences were found. Finally, the study brings up some suggestions about baby boomers of Kaohsiung citizen for government department, consumer who has intention to live here and the business who will operate or have operated.