墾丁春天吶喊活動,是玩團人的年度盛事。南台灣的淳樸小鎮,因為音樂,每年春天吸引數十萬觀光客造訪,是什麼原因吸引這麼多觀光客呢?春吶音樂祭提供遊客何種心流經驗?這些心流經驗是否會進一步促成觀光客對墾丁春天吶喊活動的依戀,這些議題都是墾丁春呐活動未來發展的重要議題。有鑑於觀光休閒方面的心流研究仍屬少見,故本研究以墾丁春吶遊客之休閒涉入、心流經驗與依戀為研究主題,研究結果顯示如下:1.高峰型遊客涉入以重要性構面最顯著,高原型遊客則是愉悅價值構面最顯著;高峰型遊客心流經驗以全神貫注構面最顯著,高原型遊客則以行動與意識結合最顯著,高峰型遊客依戀以場所依賴最顯著,高原型遊客亦然。2.高原經驗型遊客在涉入、心流及依戀方面都比高峰經驗型顯著。3.停留時間愈長與無到訪其他景點的遊客對各構面各變項顯著性較高。4.涉入程度愈高,對心流經驗與依戀影響程度愈高。5.心流經驗程度愈深,對場所依戀程度較高。6.高峰經驗與高原經驗之休閒涉入、心流經驗與依戀影響關係也有顯著不同。此研究發現將作為春吶音樂祭發展及墾丁地方發展參考指標,並期盼能對後續相關研究有拋磚引玉之效。
Kenting Spring Scream is an annual event of playing mission. Kenting, a small town in southern Taiwan, attracting hundreds of thousands of tourists to visit for music each spring. It is interesting why so many tourists listen to music and participate in the Spring Music Festival. On the other hand, whether the tourists feel the joyness and enthusiasm of musical player in Spring Scream or not, it’s generated by the current soul on the optimal experiences-the heart of Csikszentmihalyi flow of experiences (Flow Theory). Whether the experiences will even promote tourist activities on the Kenting Spring Scream attachment is an important issue of Kenting Spring future development activities. The flow research was still rare in travel and tourism , so this study was to confer on the heart of tourists to experience participation in leisure involvement and attachment relationship between the impact and to study the peak experience and the plateau experience of the flow, leisure involvement in the relationship between the attachment and whether there were different. The finding contents : 1.The involvement of the peak tourists are the most remarkable by the important construction surface , and the plateau are by the joyful value construction surface ; the flow experience of the peak are the most remarkable by construction surface with breathless interest, and the plateau are by the union of actions and consciousness ; the most remarkable attachment of the plateau is the place dependence. 2. The plateau experience tourists are more remarkable than the peak in involvement, the flow experience and the dependence aspect. 3. The tourists who stay long and do not visit other scenic spots have high data in each construction surface and variable significance. 4. The higher involvement of tourists the degree, the higher of the flows experience and the dependence influence the heart. 5. The deeper the flow experience degree to be, the higher place dependence degree to be. 6. There are also obvious differences among the peak experiences, the plateau experience, the leisure involvement, the flow experience and the dependence of influence relations. This research discovery will offer a sacrifice to the development and the Kenting place development norm for reference as the spring scream music festival, and we hope that will be able to have to the following correlation research offers a few ordinary introductory remarks so that others may offer their valuable ideas to help it.