在邁入知識經濟時代,產業模式逐漸由傳統工業轉型至與文化藝術結合消費性與服務性相關的產業,且隨著全球化與資訊科技進步兩股浪潮的衝擊,各國紛將文化與觀光休閒產業列為經濟發展的重點。依據行政院2002年「挑戰2008:國家發展重點計畫」中首次將「文化產業」列為重要項目,並於2009年將其列入為六大關鍵新興產業,文化產業因備受重視;而在講求商業化永續經營的觀光休閒產業亦為關鍵新興產業之一,因此在傳統文化與觀光休閒產業結合發展下,將有商品整合的衝突點發生。本研究以問卷調查創造性破壞理論之三構面分別是地方產業投資者、觀光客的類型與消費程度和地方居民的態度與認知進行調查,來探討三義地區其所處傳統文化與觀光休閒產業結合之發展階段,本研究透過深度訪談進行質化研究調查,找出三義地區發展文化觀光之衝突與現況,並於2011年2、3月之間至三義地區針對觀光客、地方居民和商業投資者進行問卷調查,母體採便利抽樣方式,共計發放430份,有效回收問卷為399份,有效回收率達92%。研究結果發現三義地區傳統文化與觀光休閒產業商品結合最適化發展為保有傳統文化之發展模式一,而現階段商品化程度為創造性破壞理論之早期破壞階段,針對觀光客、地方居民和商業投資者交叉分析,可得知三義地區有過度商業化的情況,未來應該找出方法避免三義地區往下一階段發展。以上結果可提供三義地區發展文化與觀光相關單位與產業文化觀光永續經營管理之參考,避免傳統文化與觀光產業結合之衝突,以達到文化與觀光發展相輔相成之成效,並進一步希望能喚起地方住民對發展觀光和維護保存傳統文化之意識。
At the era of knowledge economy, the industry gradually from the traditional model of industrial restructuring to combine the arts and culture. With the impacts of globalization and the progress of information technology. Numerous countries of culture and tourism and leisure industry as a focus of economic development. In 2002 the Executive Yuan in it’s “challenge 2008: The focus point project of nation development”, first time list the “cultural creative industry” as important item. Also include it to the top six emergent industry. thus the “cultural industry” emerged under such background. Finally, to finding the problems and provide some suggestions to solve the problems as the traditional industry would be possible to be eliminated. This study as the theoretical basis of “Creative Destruction Theory”, the goal of this study was to examine the cultural industries and tourism development of Sanyi. This study mainly applied methods of in-depth interviewing and questionnaire survey to investigate the three variable: Entrepreneurs’ investment, the residents’ attitudes toward tourism development and the consumption level of tourist to measure the tourism development stage of the Sanyi area.