全球受金融風暴影響,失業率攀升,許多人選擇創業當頭家,但只懷有創業夢想但缺乏餐飲創業相關知識與經驗,而導致創業失敗,其失敗原因為創業者不知該從何開始準備起,不瞭解創業流程及規劃,而付出慘痛的代價。因此,本研究試圖將餐飲創業成功者的內隱經驗轉換成外顯知識,以建置一套完整的微型餐飲創業管理系統的知識平台,來幫助創業者了解創業步驟與經營模式,以提升創業規劃能力與提高創業成功率,以協助餐飲業創業者順利完成創業夢想。本研究邀請餐飲專家學者進行訪談,並依業界實際情形以確定創業流程與步驟,並建立創業管理系統。創業流程可分為「決定創業」、進行「個人評估」、選擇「創業類型」、規劃「營運計畫」、創業「資金的籌措」,最後始得「正式營運」六大步驟;創業者可藉由個人評估分析結果檢視,是否已做好創業準備或具創業者特質,並依創業者個性與簡易評估後結果選擇適合的創業類型,在學習並了解餐飲營運計畫,包含從市場調查至地點的選擇,瞭解餐飲相關法規,組織成立與經營管理等,讓創業者瞭解且懂得應用,並提供方法與管道,以協助創業者募集創業資金。藉由此創業管理系統的建立,可作為輔導餐飲創業的教育使用,提供學界與業界教師一份完整的輔助教材,並提供微型餐飲企業作為創業培訓與輔導教育使用。完整的經營前規劃、經營過程輔導,可幫助創業者更深入且準確的管理建議。
The impact of the global financial crisis and the unemployment is rising, many people want to be their own boss, but they lack of the entrepreneurship knowledge and experiences of food and beverage industry, so lead to the business failure. The reasons of business failures arises from many people not understand how to start and plan for their business. Therefor this research attempt to externalize through entrepreneurs who succeed in food and beverage industries, and to invent an entrepreneurship management learning platform for small food and beverage business initiation. Also, to help entrepreneurs understanding the steps of enterprise and operation. An interview was conducted in this study. The result of this study show that the six steps of enterprise comprises of decision enterprise, individual evaluation, enterprise category, operation plan, enterprise fund, formality operation. This study can help for education learning and assist to the small size enterprise .