台灣商管碩士在職教育之成功關鍵因素探討

台灣商管碩士在職教育從起步到百花齊放的歷程，至今已是一個競爭非常激烈的教育市場，更見證企業與商管碩士在職教育之間成為最深刻的連結部門，所以找出商管碩士在職教育的成功關鍵因素，進而歸納分析去探討，是一個非常重要的研究議題。本研究以全台灣商管碩士在職教育的樣本來做量化分析，進行統計迴歸分析方式，檢測上課時間的方便性、學校排名、商管碩士在職教育之區域競爭力、取得學位的貨幣成本以及工作經驗五個成功關鍵要素，是否真的對於台灣商管碩士在職教育的錄取率會有產生關鍵性的影響，因此，針對221間樣本的迴歸實證，根據研究結果發現，五個假說的結果均與假說的預期方向一致，其中，商管碩士在職教育之區域競爭力與工作經驗對錄取率有顯著的負向影響，取得學位的貨幣成本對錄取率有顯著的正向影響。最後根據研究結果對於商管碩士在職專班經營提出具體建議，以提供相關單位作為經營參考之依據。

關鍵字

台灣商管碩士在職教育；成功關鍵因素；錄取率

並列摘要

It is a very important research topic that Taiwanese Master of Business Administration from the start to the flourishing process has been a very competitive education market, and has witnessed the business and business master MBA in-service education to become the most profound link between the Department, so it’s going to find the Master of Business Administration successful key factors and then inductive analysis to explore. In this study, we do quantitative analysis of the sample of in-service education of Taiwanese Master of Business Administration, conduct statistical regression analysis, and measure the convenience of class time, school rank, regional EMBA competitiveness, obtain the money cost of work and work experience. Whether the five key success factors really have a critical impact on the admission rate of Taiwanese Master of Business Administration. Therefore, for 221 samples of the regression empirical, the results show that the results of the five hypotheses are consistent with the expected direction of the hypothesis, in which the regional EMBA competitiveness and work experience have a significant negative impact on the admission rate, and the monetary cost of the degree has a significant positive effect on the admission rate. Finally, according to the results of the study for the Master of Business in the professional classes to provide specific recommendations to provide relevant units as a basis for operating reference.