以資訊系統接受後持續使用模式探討攝影APP持續使用之影響因素

隨著智慧型手機的普及，各式各樣的APP也隨之蓬勃發展，而在其中，攝影APP不但是在下載榜上的一大熱門類型，除了基本拍照外，從美容美顏到各式濾鏡貼圖等功能更是琳瑯滿目。當拍照這件事情成為不再是須具備專業器材的一項娛樂，手機上原本只當作附加功能而搭載之鏡頭模組，如今甚至已成為新款手機的主打功能，在社交網路上被快速傳播的大量照片宣告自拍風潮與圖片社交時代的來臨，更是象徵著手機攝影的浪潮已席捲全球。　　本研究以資訊系統接受後持續使用模型為主要基礎架構，加入由於智慧型手機興起與APP的普及所形成的高度行動性，發展行動社群性(Mobile Social)、行動娛樂性(Mobile Hedonic)、行動功能性(Mobile Functionality)三構面，藉以探討攝影APP持續使用意圖之影響因素。研究結果發現行動社群性、行動娛樂性、行動功能性皆對於知覺有用性有影響，行動功能性為最關鍵的因素。在付費持續使用上，男性比女性更願意以付費方式持續使用，成年族群比未成年族群更願意以付費方式持續使用。本研究針對以上結果進行分析，並討論其管理意涵。

關鍵字

資訊系統接受後持續使用模式；行動思維；持續使用意圖；攝影APP

並列摘要

With the popularity of smartphones, all kinds of APP are developed quickly. Among them, the photography applications are one of the most popular APPs on Google Play and Apple store. In addition to basic photography, the function of cosmetology and filter is dazzling. Now it's more easily to take pictures and people can do so without professional equipment. The lens was supposed to an optional function; however, they have become the most important parts of smartphones. With the coming generation of selfie and photo-social activities, smartphone photography wave is sweeping the globe. 　　This study use the Post-Acceptance Model of IS Continuance as the foundation perspective. This study develops three constructs from the mobility characteristic of mobile photography APPs, including Mobile Social, Mobile Hedonic, and Mobile Functionality. We investigate what factors will affet the continue usage of photography applications. The empirical results in our study reveal that: mobile social, mobile hedonic, and mobile functionality have positive effects on perceived usefulness. Confirmation have positive effects on perceived usefulness. perceived usefulnessm, satisfaction have positive effects on continuance. Finally different groups have different effects on continuance paying.