台灣人在泰國經營觀光業之政經分析

泰國歷年來的觀光收入一直以來不斷的攀升，本文在介紹泰國政府對於歷年來的觀光政策的執行，在不同時期，泰國政府扮演著不同的角色。而台灣人近年來的旅遊習慣改變，出國的方式以個別旅遊比例增加，近年在泰國也出現打著「台灣人」頭銜的台灣觀光業者，筆者要來探討到底台灣人在泰國經營這些觀光業時，打著「台灣人」的名號有什麼樣的優勢？泰國政府的政策對於這些台灣業者，會有什麼樣的影響或被約束的規範？以政府的角色來看這些觀光業者的經營，泰國政府對於這些業者扮演的政府角色是什麼。本研究對八位在泰國經營觀光業的業者，利用半結構訪談，並整理出在台灣人在泰國經營時的優勢與劣勢。觀光推廣中，泰國政府給一個正確的方針去完成目標，無庸置疑完美的扮演著創造者的角色，並且國家應該嘗試幫助新團體的出現，承擔企業改變流程時所產生的風險，政府把催生者的角色，完美的詮釋，讓泰國觀光業有明顯的成長。但是筆者整理訪談台灣觀光業者的資料之下，會發現泰國政府對於小型的民間企業，並無詳細的規範，也無詳細的法令法規去保護或約束，讓小型企業毫無法令依據去經營觀光業，這是泰國政府可以去省思探討改進的地方。

關鍵字

政府角色；泰國；觀光業；醫療旅遊

並列摘要

Thailand’s tourism has been drawing attention and yielding increasing income year after year. As more and more Taiwanese people are traveling the world by taking “independent tours”, the so called “Taiwan travel agencies”have been gradually emerging in Thailand. This study aims to take a close look at what advantages these “tourism operators from Taiwan” have over their counterparts in Thailand and what impact Thailand’s tourism policy have on these foreign operators. I talked with eight Taiwan tourism operators in Thailand by using semi-structured interviews and summarized the pros and cons on how Taiwaneseoperate tourism business in Thailand and the role that Thaigovernment has been playing during different stages of its tourism development. Thai government has developed a right policy on promoting overall tourism and achieve its goals based on this policy. In the meantime, the nation also provides assistance in helping new competitors in joining in the tourism market and bears the risks from changing corporate operation procedures. To promote the nation’s tourism, Thai government plays the role of both a creator and driver. However, according to what I found from the interviews with Taiwan tourism operators in Thailand, there are no applicable laws, rules, or regulations on small private-owned tourism businesses in Thailand. This provides a great food for thought for Thai government when promoting tourism to the world.