產險業是競爭激烈的產業,保費不斷因為競爭而降低,在質量並重之要求下,主管暨員工都必須背負著龐大的工作環境之競爭與壓力,為公司爭取更多的客戶及更優良之業務,換取公司市場佔有率提升及公司組織績效的成長,如何讓員工增加工作滿足認同程度,進而提升員工對公司之向心力與忠誠度,主管的領導是關鍵之處。本研究將探討產險業員工,對主管之領導型態的認同程度是否會直接對員工本身的工作滿足及忠誠度有所影響,文中亦探討工作滿足是否對領導型態與員工忠誠度存在部分中介效果。此外,加入員工背景變項的探討,透過差異分析,瞭解不同背景變項之產險業員工,是否會對領導型態、工作滿足及員工忠誠度的認知程度產生顯著性的差異。研究結果發現: 1. 主管領導型態對工作滿足有正向影響。 2. 轉換型領導對員工忠誠度有正向影響。 3. 工作滿足對員工忠誠度有正向影響。 4. 工作滿足為主管領導型態與員工忠誠度的部分中介變項。 5. 部份員工背景變項在領導型態、工作滿足及員工忠誠度的認知程度有差異。 關鍵字:領導型態,員工忠誠度,工作滿足,產險業
This study aims to investigate the relationship among leadership styles, job satisfaction, employee loyalty, and employee characteristics. Leadership styles was the independent variables, and employee loyalty was dependent variables, and job satisfaction as mediator for this study. A total of 250 questionnaires were distributed through purposive sampling procedure from F Non-Life Insurance Company. Descriptive statistics, Factor analysis, t-test, one-way ANOVA, and Multiple regression analysis were utilized to confirm supposition to this study. The research results shows as follows: (1) There would be a positive influence of leadership styles on job satisfaction. (2) There would be a positive influence of leadership styles on employee loyalty. (3) There would be a positive influence of job satisfaction on employee loyalty. (4) Job satisfaction is the mediator between leadership styles and employee loyalty. (5) Some employee characteristics were significant found within leadership styles, job satisfaction, and employee loyalty. Keywords:Leadership Styles, Job Satisfaction, Employee Loyalty, Non-Life Insurance Company.