流行服飾網路銷售商業模式之研究

此篇研究主要是探討流行服飾網路銷售商業模式,藉由個案分析來探討分析網路三家知名業者是以什麼條件創業和打開知名度,在針對三家知名業者做SWOT分析，從SWOT分析出的資料再加以列舉出開創流行服飾網路模式的成功要素，再以商業九宮格來分析商業模式各條件，最後針對這些成功要素中去思考在未來如有新創公司業者想要投入流行服飾網路銷售市場能否從成功要點中去改變或是新增創新的商業模式概念，顛覆傳統思想，試著站在消費者立場而拉近業者與顧客的距離，或許從這點切入市場會有意想不到的功效，能夠以最少的成本來獲取利潤，打入流行服飾網路市場。

關鍵字

流行服飾網路商業模式；成功要素；創新商業模式概念

並列摘要

This essay is a discussion on the online business models of trending fashion attires. Using individual case study to dissect and analyze what methods do the three prominent industry leaders use to start their businesses and make their brands popular. Details analysis were performed on the vendors via SWOT with the three case studies. In addition to the SWOT analysis results, various path of success were also listed. Finally, should a new fashion company wish to start down the same path. Would this company extrapolate the same elements of success or create an entire new business model? One can bridge the cap from vendor to the customer by switchingone's perspective objectively - seeing things as a consumer; subverting traps of the traditionalist thinking. Should one enter the online fashion market this way even with a small initial investment. Some surprising results and profit might await them.