近年來資訊科技逐漸進步,網路應用持續豐富多元地演進,在台灣智慧型手機可以說是人手一機,使得網路直播得以普及不但人們的生活型態深受影響,讓許多網路使用者會選擇收看網路直播來舒緩壓力,因此網路直播改變了人類的休閒生活,固網路直播主也變得相對熱門的職業。專業型直播主可能會玩遊戲、算命、健身教學,看直播就會學到東西或是得到滿足,累積一定粉絲之後,可以出書、做電子商務、個人品牌,直播專業最後會往商業的路上走。 論文主要在針對直播主的行為模式,對於觀眾的多寡是否有影響,因此本論文在量化的部分蒐集了台灣二十位直播主的開直播時間、直播長度、觀眾人數等因素,在質性訪談台灣及中國共7位使用網路直播平台直播的直播主,他們分別於浪live、Facebook、Twitch、meme等直播平台進行直播,主要探討直播主如何建立與觀眾的互動模式、如何經營直播,最後,又如何將此結合運用在商業價值之上。
With the advance of information technology and the diverse evolution of network applications,everyone has smart phone in Taiwan and the online streaming are becoming more widespread. Online streaming is a choice to soothing stress and it also has a significant influence on patterns of life. Online streaming has changed people's leisure life, streamers also become more popular than before. Because some of professional streamers play computer games and they are sharing their experiences or skills at the same time, you can learn a lots through watching online streaming.Streamers may publish books, making E-commerce or personal brand when they accumulate enough fans. Professional online streaming will work in commercial way in the end. Because this thesis pertinent wants to find out the effect of streamer's behavioral patterns on number of audience. The thesis collects the data of twenty streamers in Taiwan, including their streaming time, number of audience etc and also interviews seven streamers streaming in live platform, such as Langlive, Facebook, Twitch and Meme etc.