社會價值之概念探討與構面發展

近年來，隨著科技的進步，帶動著網路的發展，從電腦的普及化到智慧型手機的普及化，使得透過電腦與智慧型手機使用網路的人口也逐漸增加。也正因如此才有了虛擬社群的產生，從原本一開始的傳統社群活動轉變成線上的虛擬社群活動，不管是早期的線上討論區、聊天室的初步社群團體發展，到了中期的MSN、Yahoo!即時通的社群即時通訊化，甚至到現在的Facebook、Twitter、Instagram的整合虛擬社群多樣功能的社群媒體，每一項在推出時無不造成轟動，在社群網路上被大量傳播的文字訊息、圖片、影片宣告著網路虛擬社群社交時代的來臨，更象徵著透過這些社群媒體將是未來社群發展的主流核心地帶。　　本研究以社會價值為核心，透過社群發展的構面來了解使用者在目前對於使用社群媒體的情況，並延伸出了發展社群媒體使用的不同價值構面問項，包含個人社交(Personal Social)、社會臨場感(Social Presence)、職場社會價值(Job Social Value)、社群團體(Social Community)、社群商務(Social Commerce)、負面社會價值(Negative Social Value)等六個構面，藉以探討使用者對目前社群媒體使用之目的與觀感。

關鍵字

社會價值；社會臨場感；社群團體；社群商務

並列摘要

In recent years, the progress of science and technology led the development of the Internet. Because of the popularization of computers and mobile phones, the number of people using computers and mobile phones gradually increased and produced a virtual community. Traditional community activities are transformed into online virtual community activities. Whether it is in early initial community development, such as online discussion forums, chat rooms; medium-term community instant messaging, such as MSN, Yahoo Messenger; and even to the present integration of virtual community diverse functions of the community media, such as Facebook, Twitter, Instagram, each in the launch of all caused a sensation. A large number of dissemination of text messages, pictures, videos in the community network symbolizes the arrival of the era of the Internet community virtual community and community media will be the core of the future community development. This research takes the community value as the core to analyze the user in the current use of social media for the situation, and use the different values of the problem to extends the development of social media, including personal social, social presence, job social value, social community, social commerce, negative social value. Through the above options to explore the views and opinions of the current user of social media use.